Nick@Nite announced its second quarter ratings (April-June). Some highlights:
- Fatherhood is growing. Episode 2 had more than one million more viewers than episode one.
- Roseanne, Cosby Show, and Full House continue to dominate the ratings.
- No mention of Who's the Boss? marathon at all.

Read the full details here:



Nick@Nite Stakes Its Claim Among Basic Cable's Top Nets

Nick@Nite Pacing First Across Several Key Demos for Second Quarter (beginning of April to end of June) to Date

Net's First Original Animated Series, Fatherhood, Boasts +59% Week-to-Week Growth; Show's Viewership Rises to 2.9 Million Total Viewers



Santa Monica, CA - June 24, 2004 - Nick@Nite is poised at the top of basic cable across a variety of key demos in total day for the second quarter to date, while marking its largest audience levels ever among its target Adults 18-49 demo and with Women 18-49. According to Nielsen Media Research (3/29/04 through 6/20/04) for total day, Nick@Nite currently is pacing to finish the second quarter first among Adults 18-34; first among W18-34 and W18-49; and second among A18-49. Overall, among total viewers, the network is pacing to finish the quarter among the top three in total day (1.3 million persons 2+, +11% over last year) and fifth (1.8 million persons 2+, +12%) in prime time.

Completion of the second quarter next week will mark Nick@Nite's largest audience levels ever among the A18-49 and W18-49 demos in total day. Among A18-49, the network is averaging a .6/656,000-up +20% in rating over last year. With W18-49 in total day, Nick@Nite is number one in basic cable, with an average .8/442,000 representing a +14% lift in rating over prior-year levels.

For the quarter to date among A18-34 in total day, Nick@Nite is currently first with an average of .7/342,000, +17% over last year. First with W18-34, the net's average of .9/242,000 is +29% above last year; and leading the W18-49, the network is averaging a .8/442,000, +14% higher than last year.

Bolstering the network's performance is the network's classic sitcom line-up, featuring for the first time an original animated series, Bill Cosby's Fatherhood (Tuesdays, 9 p.m.; all times ET/PT), which has grown +59% week to week. In its first week, Fatherhood garnered 1.8 million total viewers (+20% over last year) and grew +59% in its second week to 2.9 million total viewers, which was +74% higher than prior-year levels. Among A18-49, the show debuted with a .4/369,000 (+33% over last year) and grew +75% in its second week to a .7/717,000. The show's second week performance was +105% over last year's time period average.

Rounding out the network's schedule is a trio of enduring audience faves, including Roseanne, Full House and The Cosby Show. Roseanne (weeknights, 11:30 p.m.) is averaging for the quarter to date a .9/907,000 among A18-49 (up +50%) and 1.7 million total viewers (+22%). Full House (weeknights, 9:30 p.m.) is averaging a .6/645,000 with A18-49 (up +20%) and 2.4 million total viewers (up 29%). The Cosby Show (weeknights, 12 a.m.) is averaging a .7/765,000 (up +17%) and 1.5 million total viewers (up +8%).

Nick at Nite Programming Hours: Sun-Thu, 9 p.m.-6 a.m.; Fri/Sat 10 p.m.-6 a.m. ET/PT

I guess it is pretty evident that Who's The Boss? isn't doing well :(

But I kind of expected it. I could always be wrong, but not a single mention? That speaks volumes, I think.

Originally posted by TVJunkie101
I guess it is pretty evident that Who's The Boss? isn't doing well :(

But I kind of expected it. I could always be wrong, but not a single mention? That speaks volumes, I think.

I hope not, but maybe they don't have the ratings in yet? Is that possible? Or maybe they just didn't release the ratings for WTB yet.

I can't imagine why it wouldn't do well, especially some days it's on after Full House, and some days its on after The Cosby Show. It's got a great time slot.

Maybe with the DVD release out people figure they will just watch when N@N starts airing Season 2 :confused:

I hope WTB? is doing well.

Originally posted by Topanga
I hope not, but maybe they don't have the ratings in yet? Is that possible? Or maybe they just didn't release the ratings for WTB yet.

If the ratings for BOTH Fatherhood episodes are in, of course Who's the Boss would be in.

Doesn't look like WTB? did well at all. Not really surprising.

Originally posted by pavanbadal
If the ratings for BOTH Fatherhood episodes are in, of course Who's the Boss would be in.

I wasn't sure how long it takes to get the ratings in.

Maybe they're gonna do a separate press release for that :confused:

well supposedly Wings does bad on N@N yet they've kept the show for over a year, so that's why I am a bit skeptical.

Originally posted by Brent88
Doesn't look like WTB? did well at all. Not really surprising.

:confused: Why? WTB is still a popular show. Like I was saying, maybe the DVD release hurt the debut on N@N a bit.

Originally posted by Topanga
:confused: Why? WTB is still a popular show. Like I was saying, maybe the DVD release hurt the debut on N@N a bit.

I don't think that is the reason. Who's the Boss? is about two or three years late. If it came then (like when Cosby Show came), it would have done a little well I guess. Because now they are into these 90s shows like Roseanne, Full House, and the upcoming Fresh Prince and Murphy Brown. Unfortunately, I saw it coming that WTB? wouldn't do so well, at least the marathon. I also doubt the regular 10 p.m. slot will do well. I love the show though and it's so much better than the overrated Full House.

I'm not saying they are going to bump it off the schedule, but late nights, like Wings, seems very likely by this fall or even earlier.

Originally posted by Brent88
Doesn't look like WTB? did well at all. Not really surprising.

Why isnt it surprising?

I dont understand why WTB? would do so badly on Nick@Nite. Everyone I know (with the acception of LucyFan) loves WTB?, and most people I know hate Fatherhood.

Originally posted by pavanbadal
I don't think that is the reason. Who's the Boss? is about two or three years late. If it came then (like when Cosby Show came), it would have done a little well I guess. Because now they are into these 90s shows like Roseanne, Full House, and the upcoming Fresh Prince and Murphy Brown. Unfortunately, I saw it coming that WTB? wouldn't do so well, at least the marathon. I also doubt the regular 10 p.m. slot will do well. I love the show though and it's so much better than the overrated Full House.

I'm not saying they are going to bump it off the schedule, but late nights, like Wings, seems very likely by this fall or even earlier.

But FH, TCS, Roseanne are all technically 80's shows that happened to end in the 90's same with WTB, Wings is technically their only true 90's sitcom.

Do you think the DVD release hurt the shows debut?

I mean if Wings was doing as bad as people say, wouldn't they take it off the network all together, or do like they did with Family Ties and put it on at 5 or 5:30 am?

Also I wanted to say, no show is gonna be an instant ratings smash, was TCS an instant smash on N@N? Was Full House? Its still early, I give WTB a chance, it's summertime as well, which I know alot of people who don't watch much tv during the summer.

Originally posted by Topanga
Also I wanted to say, no show is gonna be an instant ratings smash, was TCS an instant smash on N@N? Was Full House? Its still early, I give WTB a chance, it's summertime as well, which I know alot of people who don't watch much tv during the summer.

Actually, I do think both shows were. You can probably do a search of these boards and find it. You can see how Fatherhood was an almost instant success(within TWO episodes).

As for why it didn't do good, I don't know. I think it's a good show, so I can't really explain it, I just never expected it to do well.

Originally posted by Brent88
Actually, I do think both shows were. You can probably do a search of these boards and find it. You can see how Fatherhood was an almost instant success(within TWO episodes).

As for why it didn't do good, I don't know. I think it's a good show, so I can't really explain it, I just never expected it to do well.

Hmm I didn't think TCS had done that great right away, I thought they started becoming a big hit this last year, but maybe Pav can say for sure.

Personally I think Nick at Nite needs another network for more modern shows, they could save N@N for TCS, Roseanne and Full House. :)

Originally posted by Topanga
But FH, TCS, Roseanne are all technically 80's shows that happened to end in the 90's same with WTB, Wings is technically their only true 90's sitcom.

Do you think the DVD release hurt the shows debut?

I mean if Wings was doing as bad as people say, wouldn't they take it off the network all together, or do like they did with Family Ties and put it on at 5 or 5:30 am?

Cosby Show is the only real 80s show you mentioned. The other two were primarily 90s shows. Maybe Wings does better overnight. It's been on at after 3am for a while now. It bombed in primetime and was removed very quickly from primetime, about 2 weeks or less.


Originally posted by Topanga

Also I wanted to say, no show is gonna be an instant ratings smash, was TCS an instant smash on N@N? Was Full House? Its still early, I give WTB a chance, it's summertime as well, which I know alot of people who don't watch much tv during the summer.

Usually marathons launches are high rated. Cosby, Roseanne, and Full House had high rated marathons and were mentioned in press releases. Nick@Nite's summer marathons are usually high rated, so let's see how Who's the Boss? will perform on Wednesday nights. I hope it does well, because that can very well determine if it airs before 12am or after 3am this fall.

Originally posted by pavanbadal
Cosby Show is the only real 80s show you mentioned. The other two were primarily 90s shows. Maybe Wings does better overnight. It's been on at after 3am for a while now. It bombed in primetime and was removed very quickly from primetime, about 2 weeks or less.




Usually marathons launches are high rated. Cosby, Roseanne, and Full House had high rated marathons and were mentioned in press releases. Nick@Nite's summer marathons are usually high rated, so let's see how Who's the Boss? will perform on Wednesday nights. I hope it does well, because that can very well determine if it airs before 12am or after 3am this fall.

True, I had forgotten that FH even had a marathon, for some reason, I thought it didn't.

I dont' know why, but I have a feeling Wings does well in it's timeslot. I usually TIVO it myself :)

You know, if they counted the ratings of the people who didn't have Neilsen boxes, their ratings would probably be through the roof(overall) :)

Originally posted by Topanga
Hmm I didn't think TCS had done that great right away, I thought they started becoming a big hit this last year, but maybe Pav can say for sure.

Personally I think Nick at Nite needs another network for more modern shows, they could save N@N for TCS, Roseanne and Full House. :)

I simply think N@N needs more than 9 hours of programming a night. :)

Originally posted by Brent88
I simply think N@N needs more than 9 hours of programming a night. :)

:nod:

Definitely, especially if they're gonna keep adding new shows.

I mean double takes can only go so far :lol:

They need a Nick at Nite channel or something like that just for 80's and 90's tv shows :)

I say- give WTB? some time

Originally posted by Brent88
I simply think N@N needs more than 9 hours of programming a night. :)

Nick@Nite should get their own channel so they could air more shows. Of course, they wouldnt call it NickatNite.

Originally posted by Rurry007
Nick@Nite should get their own channel so they could air more shows. Of course, they wouldnt call it NickatNite.

:yeahthat

I agree, then they could ALOT of shows that are more of modern classics like Growing Pains, etc.

Originally posted by Rurry007
I say- give WTB? some time

May I ask why? If it pulls poor ratings, why air it MORE?

Originally posted by Brent88
May I ask why? If it pulls poor ratings, why air it MORE?

Its had one week in its 10:00 PM timeslot. Not EVERY show is a hit at first. In fact, most shows arent. Sheesh, give it some time...:rolleyes:

Originally posted by Brent88
May I ask why? If it pulls poor ratings, why air it MORE?

Isnt that why there are hardly any sitcoms on the air anymore? People don't give them a chance, that's all we're saying.

Some shows do better in certain timeslots than others, some shows(even older shows) need to find their "niche"

Originally posted by Rurry007
Nick@Nite should get their own channel so they could air more shows. Of course, they wouldnt call it NickatNite.

They did get their own channel... we call it TV Land.

Originally posted by Topanga
Isnt that why there are hardly any sitcoms on the air anymore? People don't give them a chance, that's all we're saying.

Some shows do better in certain timeslots than others, some shows(even older shows) need to find their "niche"

Yeah. Ratings, ratings, ratings. Sad, but true.

Originally posted by PPatters
They did get their own channel... we call it TV Land.

Maybe you should think before you speak.
TV Land airs old classics and Nick@Nite airs more late 80s- early 90s shows. TV Land and Nick@Nite are TWO DIFFERENT NETWORKS!

Originally posted by Brent88
Yeah. Ratings, ratings, ratings. Sad, but true.

Some shows dont do well at first, but improve. If the ratings are bad at first, they it would be stupid to just rush it to the wee hours of the morning. Give it time, maybe it will improve, if it does, than keep it where it is, if it doesnt, move it to late nights.

Originally posted by Rurry007
Maybe you should think before you speak.
TV Land airs old classics and Nick@Nite airs more late 80s- early 90s shows. TV Land and Nick@Nite are TWO DIFFERENT NETWORKS!

He's saying Nick@Nite CREATED TV Land. So, they already created another channel.

Originally posted by Rurry007
TV Land airs old classics and Nick@Nite airs more late 80s- early 90s shows. TV Land and Nick@Nite are TWO DIFFERENT NETWORKS!

CONGRATULATIONS! WE HAVE A WINNER!!! DING, DING, DING!!!

:rolleyes:

Duh.

If it hadn't been for N@N, TV Land would not be here.

Originally posted by Brent88
CONGRATULATIONS! WE HAVE A WINNER!!! DING, DING, DING!!!

:rolleyes:

Duh.

If it hadn't been for N@N, TV Land would not be here.

Actully, that is true, but if it hadnt been for Nickolodien, than neither of these networks would have been created.

Originally posted by Rurry007
Actully, that is true, but if it hadnt been for Nickolodien, than neither of these networks would have been created.

WE HAVE A WINNER AGAIN!!!!

Your on a roll today. :lol: