Nick at Nite Draws Record Audience Levels, Scores Its Most-Watched Quarter Ever in First Quarter '04



Santa Monica, CA, March 30, 2004 - Modern classic sitcoms continue to capture audiences as Nick at Nite scored record breaking viewership levels for First Quarter '04. First Quarter 2004 (12/29/03-3/28/04) has given Nick at Nite its most-watched quarter ever in its target demo, with an increase of +14% among its target demo, Adults 18-49 and up +13% among total viewers. The network also ranked as the most-watched basic cable network among total viewers, in the A18-49 demo, among W18-49 and Adults and Women 18-34 during its programming hours.

"Nick at Nite continues to perform at peak levels," states Larry W. Jones, President, TV Land and Nick at Nite. "With shows like Roseanne, Full House and The Cosby Show, viewers continue to embrace these sitcoms more than ever."

Driven by the strong performance of its programming line-up, Nick at Nite finished the quarter with a 0.6/635,000 among its target Adults 18-49 audience during its total day (Sun.-Th. 9 p.m.-6 a.m.; Fri./Sat.10 p.m.-6 a.m. ET/PT), up +20% in rating over last year. The network's average 1.4 million viewers in total day gave Nick at Nite its biggest audience levels ever for a quarter, besting the network's previous record in Fourth Quarter '03 among A18-49 (604,000) and Third Quarter '02 among total viewers (1.3 million).




Nick at Nite 1Q'04 Performance Highlights:


- The family comedy Full House (Sun.-Thu. 9 p.m. ET/PT) continues to draw viewers, posting a 0.6/659,000, up +20% in rating and +30% in delivery among Adults 18-49. Full House averaged 2.4 million persons 2+, a rise of +30% over last year in total viewers.

- Nick at Nite's 11 p.m. (ET/PT) showing of Roseanne (Mon.-Sun) posted a 0.7/769,000, a +40% ratings increase and up +58% in delivery over last year. Among persons 2+, the show delivered 1.5 million viewers, a +28% lift over prior-year levels.

- The network's "Sitcom Sendups" marathon (3/23/04 from 10 p.m.-1 a.m.), featuring episodes of Roseanne in which she parodies classic TV sitcoms, posted a 0.7/732,000, a +40% increase in rating and a +36% increase in delivery vs. last year. The network drew an average of 1.6 million viewers, a +32% rise from last year.

- An average of 954,000 persons 2+ tuned in to the 4 a.m. showing of Cheers (Mon.-Sun.), up +6% over last year. Among Nick at Nite's target Adults 18-49 audience, the show earned a 0.6/581,000, up +20% in rating and +14% in delivery over last year.


Currently seen in more than 88 million U.S. homes, Nick at Nite features timeless hit comedies: The Cosby Show - this Emmy Award-winning sitcom is the network's highest-rated show; Full House - this popular family comedy launched on the network in October and Roseanne, one of the most-talked about and celebrated sitcoms in television history.

Nick at Nite and all related logos and titles are trademarks of Viacom International, Inc.

Originally posted by pavanbadal


- An average of 954,000 persons 2+ tuned in to the 4 a.m. showing of Cheers (Mon.-Sun.), up +6% over last year. Among Nick at Nite's target Adults 18-49 audience, the show earned a 0.6/581,000, up +20% in rating and +14% in delivery over last year.



I always wondered how many people actually watched N@N overnight like that.

I want to be the President of N@N/TV Land. Wouldn't that be fun?

It says TCS is the highest rated show.... but theres no mention of exactly what its ratings are.



Either way, in a way this is good -- people still watch classic TV.
But in a way its bad -- its not all that old.

Originally posted by barwars88
It says TCS is the highest rated show.... but theres no mention of exactly what its ratings are.


In the last press release it mentioned how Cosby Show's 12am hour was very high rated.

Originally posted by pavanbadal
In the last press release it mentioned how Cosby Show's 12am hour was very high rated.


That still confueses me because i thought everyone seen every single episode.

Great. I see TCS won't be cut down on airtimes anytime soon. :rolleyes:

Originally posted by Brent88
Great. I see TCS won't be cut down on airtimes anytime soon. :rolleyes:


The President of N@N grew up in the same neighborhood as Bill Cosby

Originally posted by FamilyTiesGOP
I want to be the President of N@N/TV Land. Wouldn't that be fun?

Yeah, then would you put Three's Company back on N@N? :crazy: :lol:

Originally posted by TVShow Analyzer
That still confueses me because i thought everyone seen every single episode.

AHHHHHHHHHAHAHAHAHAHA. Good one. I could NOT agree more on that. :clap :nod:

Originally posted by TVShow Analyzer
That still confueses me because i thought everyone seen every single episode.

haha.... good point is right.
as much as i like TCS.... im getting sick of it.
i think i may have seen every episode.
and this isnt even a show that i religously watch.

Eventually.... i can see TCS's ratings plummit once everybody realizes they seen EVERYTHING before.

Originally posted by barwars88
Eventually.... i can see TCS's ratings plummit once everybody realizes they seen EVERYTHING before.

Unless there are some TCS die-hard fans out there, I think you're right.

Originally posted by Miss Chrissy Snow
Unless there are some TCS die-hard fans out there, I think you're right.

I like the show.... its in my top 5....
but I definately wouldnt call myself a diehard fan.
Sure Id buy the show on DVD.... but I still think it airs WAY too much.
And for many.... it has killed the show.

Originally posted by barwars88
I like the show.... its in my top 5....
but I definately wouldnt call myself a diehard fan.
Sure Id buy the show on DVD.... but I still think it airs WAY too much.
And for many.... it has killed the show.

Yeah, I agree with you on the last point. I myself don't like the show (except for the ep with John Ritter & Amy Yasbeck) and I'd really like to see them put Three's Company in its place. OK, if they HAVE to have Cheers on there (yeah, like they have to) then all I'm asking is for them to replace an hour of TCS with Three's Company. *To N@N & TVLand* Is that to much to ask?? :mad:

Wow, Roseanne is number 2 on the network! It's funny that it's under TCS because that's the show is overtook in the ratings in 1988 to become the number one show.

Either way, it's great, although this does diminish its chances to be released on DVD.

Originally posted by Jen1989
Why on Earth would anyone want to buy TCS on DVD? It airs SO much. Isn't it bad enough that it airs to the point that it seems that it's non-stop Cosby on N@N? Why buy that show on DVD when you know you can watch the show on dozens of channels, several times a day? Seems like a waste of money. I could understand if it was a show that doesn't air much, but come on, we're talking about a show that airs more than anything else.

Do you ever stop whining about The Cosby Show?

Originally posted by Jen1989
Do YOU ever stop whinning geez. Leave me alone.

I'll stop whining about your whining when you stop whining.

Originally posted by Jen1989
Why are you whinning just because you "think" someone else is? Geez, let people have opinions, and stop giving people a hard time. Why is it that some people insist on only having people bow down to TCS. People are sick of TCS, and those who are sick of it are allowed to say so. So if you don't like it, then ignore the post. I didn't want to continue arguing over TCS, but you started another argument. I was simply pointing out that it doesn't make sense to have a show on DVD that airs excessively, ex: TCS. But, you had to turn it into an argument. So, that makes you the whinner. AKA, Aren't you supposed to be 23 years old? Your last post about whinning because someone else "supposedly" is and that you won't stop whinning sounds like your three years old not 23, grow up, and leave me alone.

I never asked you to "bow down" to The Cosby Show (something you also constantly accuse Barwars88 of doing). Not once. You have a tendency to misunderstand the point of peoples' posts (http://www.sitcomsonline.com/boards/showthread.php?s=&threadid=101531&perpage=15&pagenumber=2).

I just get tired of reading your complaints about The Cosby Show's overexposure. I'm sick of it airing a zillion times a day, too. Nothing I can do about it.

As for the DVD argument: there are tons of overexposed shows that are currently on DVD. Friends, for one.

Originally posted by AKA
I never asked you to "bow down" to The Cosby Show (something you also constantly accuse Barwars88 of doing). Not once. You have a tendency to misunderstand the point of peoples' posts (http://www.sitcomsonline.com/boards/showthread.php?s=&threadid=101531&perpage=15&pagenumber=2).

I just get tired of reading your complaints about The Cosby Show's overexposure. I'm sick of it airing a zillion times a day, too. Nothing I can do about it.

As for the DVD argument: there are tons of overexposed shows that are currently on DVD. Friends, for one.



Friends is OVEREXPOSED AND OVERRATED

Originally posted by TVShow Analyzer
Friends is OVEREXPOSED AND OVERRATED

For once, Solomon, we agree on something. Come here and give me a hug, you.

I agree too, LOL

Originally posted by Jen1989
Why on Earth would anyone want to buy TCS on DVD? It airs SO much. Isn't it bad enough that it airs to the point that it seems that it's non-stop Cosby on N@N? Why buy that show on DVD when you know you can watch the show on dozens of channels, several times a day?

That is probably why there is no DVD for it. When you can watch it on demand, why would you spend $40 for a DVD?

Originally posted by Jen1989
Why are you whinning just because you "think" someone else is? Geez, let people have opinions, and stop giving people a hard time. Why is it that some people insist on only having people bow down to TCS. People are sick of TCS, and those who are sick of it are allowed to say so. So if you don't like it, then ignore the post. I didn't want to continue arguing over TCS, but you started another argument. I was simply pointing out that it doesn't make sense to have a show on DVD that airs excessively, ex: TCS. But, you had to turn it into an argument. So, that makes you the whinner. AKA, Aren't you supposed to be 23 years old? Your last post about whinning because someone else "supposedly" is and that you won't stop whinning sounds like your three years old not 23, grow up, and leave me alone.

Since this thread is about N@N ratings, and the Cosby Show is a major part of it, I think this is an appropriate thread for the discussion of the Cosby Show. Most everybody agrees that it is overplayed.

Originally posted by FamilyTiesGOP
Since this thread is about N@N ratings, and the Cosby Show is a major part of it, I think this is an appropriate thread for the discussion of the Cosby Show. Most everybody agrees that it is overplayed.


I agree with you that this thread is about N@N ratings and how the Cosby show has a role in it and that it is overplayed. But I find it annoying when someone just bashes, whines, and complains loudly about the show being overplayed and excessively expressing her distaste for the series. I mean it's OK to not like a show and that you can give an opinion on it but to criticize, bash, and complain about the show being overplayed on an everyday basis is just annoying. Everybody knows how much Jen1989 hates TCS. I don't like the show too much, either, and I don't like the fact that it is overplayed. But you don't see me making negative posts about it every day and bashing it whenever the subject of TCS comes up.

Originally posted by Jen1989
Why on Earth would anyone want to buy TCS on DVD? It airs SO much. Isn't it bad enough that it airs to the point that it seems that it's non-stop Cosby on N@N? Why buy that show on DVD when you know you can watch the show on dozens of channels, several times a day? Seems like a waste of money. I could understand if it was a show that doesn't air much, but come on, we're talking about a show that airs more than anything else.

Im not trying to start a fight.
Im just answering the question (which I *think* was directed towards me)


Just like any TVDVD, Id but it for (hopefully) uncut and unedited episodes, MUCH better picture quality, and maybe even some extras.
The simple fact that Id be able to watch any episode, at any time I want would be awesome.
That way I could skip the medicore episodes and watch the TRUE great ones.
Maybe this is a dumb reason, but if it is.... then I dont see why ANY show is on DVD.

Originally posted by Jen1989
Why on Earth would anyone want to buy TCS on DVD? It airs SO much. Isn't it bad enough that it airs to the point that it seems that it's non-stop Cosby on N@N? Why buy that show on DVD when you know you can watch the show on dozens of channels, several times a day? Seems like a waste of money. I could understand if it was a show that doesn't air much, but come on, we're talking about a show that airs more than anything else.

Friends is on tv all the time and I still have all the DVD's of it. Because you hate Cosby doesn't mean others do. Surely there's an overplayed show that you like and can still watch the episode 20 times later while other people are sick of it.

Raymond is coming to DVD soon and I freaking hate that show with a passion, but there are ELR fans who DO want to own it. I would probably buy the first 2 seasons of Cosby if they were available on DVD, I rarely watch it on Nick At Nite anyways

Originally posted by AKA
I'll stop whining about your whining when you stop whining.

lol, I don't mind that she dislikes Cosby, but it seems like the hate for it is way too passionate, she went off on me for no reason because I pointed out that a good show is still a good show even if it's overplayed.

I mean, I think Raymond is the stupidest show of the past 10 years, and Full House is the worst show ever, but you don't see me telling the fans of those shows that they are stupid because they have a different OPINION than I do.

If people would be more willing to hear out the opinions of the other side, things would be better. Cosby Show is overplayed, even BarWars admits that, but just because it's overplayed doesn't mean it WASN'T a great show in the 80's and basically everyone between 20-30 watched the show every week as a kid. Yes, we do not need Cosby on 10 times a day, but you can't deny there wasn't at least a couple really funny episodes.

Exactly! Thanks, BuffySlayer.

I agree with Jen1989. The Cosby Show is played to the point of driving everyone nuts. You all are being very hard on her. Some of you mention you don't like people bashing shows. You seem to be able to easily bash Jen1989, and what she has to say. Lighten up people. You seem to be ganging up on her. It's unnecessary, and just plain mean.

Originally posted by Pricelessmemories
I agree with Jen1989. The Cosby Show is played to the point of driving everyone nuts. You all are being very hard on her. Some of you mention you don't like people bashing shows. You seem to be able to easily bash Jen1989, and what she has to say. Lighten up people. You seem to be ganging up on her. It's unnecessary, and just plain mean.

well, she could stand to be a little friendlier to people, ya know? AKA and BarWars are the two that argue with her the most, but they are generally much nicer in their posts than she is.

Originally posted by BuffySlayer79
well, she could stand to be a little friendlier to people, ya know? AKA and BarWars are the two that argue with her the most, but they are generally much nicer in their posts than she is.

And Ive written in one post (not sure which one).... that Im done fighting with her.
She can hate TCS all she wants.
Her rambling on about it is just as annoying (if not worse) as the show being played constantly.