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#1 |
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SO News/Reviews Director
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TV LAND SCORES MOST-WATCHED YEAR EVER FOR 2005
Originals and Classic Hits Advance Net to Highest Audience Levels in Channel History Santa Monica, CA, December 21, 2005 - For 2005 to date, TV Land is pacing to earn its most-watched year ever among its core demo of Adults 25-54 and among total viewers on a total programming day basis. Bolstered by new original programming and its proven roster of hit classic TV programming, the network will finish the year averaging 303,000 A25-54, up +18% versus YAGO and 600,000 total viewers on a total programming day basis, up +20% over last year. Additionally, TV Land is pacing to have its most-watched prime time ever in its 10-year history, averaging 411,000 A25-54, an increase of +16% over 2004 and drawing 966,000 total viewers, up +24%. For the year to date, according to Nielsen Media Research (12/27/04-12/18/05), TV Land posted in total programming day a 0.3/303,000 among Adults 25-54, and in prime time, the net averaged a 0.4/411,000. TV Land 2005 Performance Highlights include: * Good Times, which airs every night from 10 p.m. to 11 p.m. with back to back episodes, is averaging a 0.5/489,000, up +10% in delivery over last year among A25-54. It is drawing an average of over 1 million total viewers, up +15% over 2004. * What's Happening?, one of the coolest comedies of the 1970s, launched on Saturday, November 5 with a 48-hour marathon. The showcase averaged a 0.7/628,000, up +75% in rating and delivery versus year ago. Among total viewers, the marathon attracted an average of nearly 1 million, up +41% over last year. * TV Land Confidential, the network's original series which aired every Wednesday at 10 p.m. from 9/14/05-10/26/05, shared the untold stories behind some of the greatest shows on TV, from I Dream of Jeannie to Everybody Loves Raymond. The series averaged a 0.4/388,000, up +14% in delivery among A25-54. It delivered 853,000 total viewers, up +17% over 2004. TV Land's core demo is comprised of Baby Boomers, generally defined as Americans born between 1946 and 1964. In October 2005, TV Land announced that it has secured the services of Ken Dychtwald, the nation's leading expert on Baby Boomers, and his San Francisco-based consulting firm - Age Wave - to conduct a comprehensive study exploring consumer behaviors and attitudes of the Baby Boom generation. As consultants to TV Land, Dychtwald and Age Wave have been assigned two primary projects: 1) to develop and execute a "state-of-the generation" presentation to TV Land advertisers in March, 2006 and 2) to conduct a national study that examines their social influence and consumer trends on a wide range of issues pertaining to entertainment. The study's findings are slated to be released by TV Land and Age Wave in September, 2006. ------------------------------------------------------ NICK AT NITE DRAWS RECORD AUDIENCE LEVELS, SCORES ITS MOST-WATCHED YEAR EVER IN ITS 20 YEAR HISTORY Network #1 Basic Cable Net Among Women 18-49, 18-34 and 25-54 Top 5 Basic Cable Net Among A18-49 with Household Income 75K+ Santa Monica, CA, December 21, 2005 - For 2005 to date, Nick at Nite is poised to record its most-watched year ever among total viewers on a total programming day basis. Driven by the success of its hit original hidden camera series, Hi-Jinks, as well as the continued success of modern hit sitcoms The Fresh Prince of Bel Air and Roseanne the network is also finishing the year as the number-one basic cable network among Women 18-49, Women 18-34, Women 25-54 and African Americans A18-49. For the year to date, according to Nielsen Media Research (12/27/04-12/18/05), Nick at Nite posted in total programming day a 0.6/642,000 among Adults 18-49. Among total viewers, the network increased its audience by 10% over 2004, delivering an average of over 1.5 million total viewers. Additionally, Nick at Nite ranked in the top 5 among all basic cable nets among A18-49 with a household income of 75K. Nick at Nite 2005 Performance Highlights: * Hi-Jinks scored impressive ratings in its debut season. In its first six weeks, it averaged a 0.5 among Nick at Nite's target audience of Adults 18-49, up +25% from last year. The series delivered 532,000 A18-49 viewers, lifting +36% over last year, and it averaged over 2.2 million total viewers, up +48% versus year ago. The series has been watched by over 37 million people, including premiere and repeat telecasts. * For the year, The Fresh of Bel Air is averaging a 0.7/720,000 among A18-49, up +17% in rating and +10% in delivery over 2004's channel average. The sitcom is delivering nearly 1.8 million total viewers, an increase of +25% over last year. * Roseanne is posting a 0.7/704,000 for the year, up +17% in rating and +7% in delivery among Adults 18-49 and delivered 1.5 million total viewers, up +7% over 2004. Nick at Nite Originals was created in 2003 to develop original programming that meets what the network refers to as the "Four F's" criteria: programming that is Family-Friendly, Funny and Familiar. Nick at Nite Originals produced Fatherhood (June 2004), a show based on Bill Cosby's best-selling book of the same name, which has been one of the highest rated shows on the network. The series is currently in its second season with more episodes to premiere in October 2005. In May 2005, the network aired Nick at Nite's Search for the Funniest Mom in America. |
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Member
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Join Date: Sep 28, 2003
Location: Louisville KY
Posts: 14,803
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scary... both networks suffered their suckiest years ever IMO
On N@N I like Roseanne and Murphy Brown, and on TV Land I like Happy Days and Three's Company, but all in all, both networks have gotten so homogenized, I miss actual variety on the networks. I miss N@N having 10 shows in their roster, as opposed to 6, two of which are only shown in the dead of night |
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#3 | |
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TVAdam No More
Forum Veteran
Join Date: Sep 11, 2002
Location: Springfield, Ohio
Posts: 7,817
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Quote:
And now they're planning on doing more and more and more original shows. I hate when they do original shows. I tune into TV Land and N@N for reruns. That's what those channels are supposed to be about. Classic TV of the PAST. I WANT to like N@N and TV Land again, that's why I'm always so angry with them. Back in the day I LOVED those two networks. I used to boast about how I'd watch N@N and TV Land. Now, I just tell everyone that I avoid those channels in favor of my DVDS. Which is the truth. Of course, I don't have a problem with "Good Times", "What's Happening!!" and "Night Court" coming. But I really don't watch any of them. |
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#4 | |
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Forum Celebrity Join Date: Apr 26, 2003
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