This thread is for questions and thoughts about live and delayed viewing of TV programs and how it may affect advertising revenue.
In this day and age, fewer and fewer people are watching TV programs (mostly scripted ones) "live" (meaning they air in a certain timeslot), and are using DVRs (Digital Video Recorders) so they can watch the program at anytime they want. I understand that there is just no way to stop the gradual decline of ratings of the main commercial broadcast networks, but if ratings and viewership for their programs decline, then this would mean advertising revenue for those programs declines as well.
I found some info on howstuffworks.com about DVR ratings (including Live-plus-same-day, Live-plus-three and Live-plus-seven):
http://people.howstuffworks.com/cult...v-ratings1.htm