Brett Ferino
04-15-2003, 01:30 PM
LOS ANGELES (Hollywood Reporter) - Boasting buoyant ratings in its fifth season, the syndicated talk show "Maury" had reason for a double celebration Monday with time-period upgrades in 32 markets.
The Maury Povich talker has been playing particularly well in key demographic ratings season-to-season, said Steve Rosenberg, president of the show's producer, Universal Domestic Television.
It has posted a year-to-year increase of 10% across all key demos, with a 14% average audience increase in women 18-34, 10% in women 18-49 and 11% in women 25-54.
"'Maury's' ratings performance continues to amaze us," Rosenberg said. "For a 5-year-old show to experience such strong ratings and growth in today's fragmented environment is nothing short of astounding."
Among the top-market stations that have upgraded "Maury" are KDAF in Dallas, KCPQ in Seattle, KMSP in Minneapolis, KPHO in Phoenix, WPGH in Pittsburgh, KOIN in Portland, Ore., KUSI in San Diego, WXIX in Cincinnati, WDAF in Kansas City, Mo., WSYX in Columbus, KJZZ in Salt Lake City and WXLV in Greensboro, S.C.
The Maury Povich talker has been playing particularly well in key demographic ratings season-to-season, said Steve Rosenberg, president of the show's producer, Universal Domestic Television.
It has posted a year-to-year increase of 10% across all key demos, with a 14% average audience increase in women 18-34, 10% in women 18-49 and 11% in women 25-54.
"'Maury's' ratings performance continues to amaze us," Rosenberg said. "For a 5-year-old show to experience such strong ratings and growth in today's fragmented environment is nothing short of astounding."
Among the top-market stations that have upgraded "Maury" are KDAF in Dallas, KCPQ in Seattle, KMSP in Minneapolis, KPHO in Phoenix, WPGH in Pittsburgh, KOIN in Portland, Ore., KUSI in San Diego, WXIX in Cincinnati, WDAF in Kansas City, Mo., WSYX in Columbus, KJZZ in Salt Lake City and WXLV in Greensboro, S.C.