TMC
07-11-2026, 02:40 AM
https://www.wsj.com/business/media/netflix-is-exploring-live-tv-and-bundles-as-it-struggles-to-keep-viewers-hooked-e1eb28f6
Netflix executives are currently exploring the addition of genre-specific live TV channels and the integration of third-party streaming services (like Peacock) into bundles. This strategic shift aims to reverse slumping user engagement and prevent subscribers from canceling between hit show seasons.
Netflix executives are currently exploring the addition of genre-specific live TV channels and the integration of third-party streaming services (like Peacock) into bundles. This strategic shift aims to reverse slumping user engagement and prevent subscribers from canceling between hit show seasons.