View Full Version : Breaking Bad franchise consumer products, brand partnerships and immersive fan...


TMC
06-25-2026, 09:51 PM
...experiences are in the works

https://www.hollywoodreporter.com/tv/tv-news/sony-pictures-television-img-licensing-breaking-bad-show-1236629350/

IMG Licensing and Sony Pictures Television are teaming up to develop a global licensing program for the Breaking Bad franchise. According to The Hollywood Reporter’s Lily Ford, “the multi-year collaboration will deliver consumer products, brand partnerships and immersive fan experiences worldwide — all themed to one of the biggest television shows in history that saw Bryan Cranston’s Walter White turn to making and selling meth following a terminal cancer diagnosis. The licensing deal will span the entire franchise, including the flagship, Emmy-winning series, which ran from 2008 to 2013, as well as prequel spinoff Better Call Saul (2015-2022) and the 2019 feature film El Camino with returning star Aaron Paul.”