View Full Version : Instagram is experimenting with longform, episodic, horizontal TV


TMC
06-23-2026, 01:26 AM
https://www.hollywoodreporter.com/tv/tv-news/instagram-testing-longform-episodic-storytelling-tv-1236625661/

Instagram is actively testing (https://www.wkyc.com/article/news/nation-world/instagram-testing-horizontal-content-tv/507-215fc2ad-c18b-443b-830b-c27123b9ef07) a dedicated home for horizontal videos (https://share.google/aimode/GF13tecSVSqBXPKdS) on its "Instagram for TV" app, shifting away from its traditionally vertical mobile format to better fit living room screens. Alongside this change, Meta announced that it is experimenting with longform storytelling, episodic creator series, and live TV experiences.