TMC
05-14-2026, 03:48 PM
https://www.hollywoodreporter.com/tv/tv-news/bet-gets-into-microdrama-business-new-atwist-partnership-1236595002/
The Paramount cable brand is teaming with microdrama company aTwist to develop microdramas. aTwist was founded by former ABC Entertainment president Lloyd Braun, ex-Showtime president Jana Winograde and former NBC Universal Television and Streaming entertainment chairwoman Susan Rovner. “The deal essentially provides a declining cable asset with low-cost programming while offering aTwist projects greater visibility and an additional revenue window,” says The Hollywood Reporter’s Katie Kilkenny. “Through the partnership, BET and aTwist will produce series that can be viewed on cable television as well as on aTwist’s forthcoming mobile app, which is set to launch this summer. Each project will have a first-run window on the BET channel before moving to the aTwist app.”
The Paramount cable brand is teaming with microdrama company aTwist to develop microdramas. aTwist was founded by former ABC Entertainment president Lloyd Braun, ex-Showtime president Jana Winograde and former NBC Universal Television and Streaming entertainment chairwoman Susan Rovner. “The deal essentially provides a declining cable asset with low-cost programming while offering aTwist projects greater visibility and an additional revenue window,” says The Hollywood Reporter’s Katie Kilkenny. “Through the partnership, BET and aTwist will produce series that can be viewed on cable television as well as on aTwist’s forthcoming mobile app, which is set to launch this summer. Each project will have a first-run window on the BET channel before moving to the aTwist app.”