Netflix Raising U.S. Prices for Second Time in Less Than Two Years
by Todd Spangler
March 26, 2026


Netflix, for the second time in a little over a year, is raising prices for its three plans in the U.S. The new pricing for Netflix’s plans were updated on its website Thursday.

Under the higher pricing, Netflix’s Standard With Ads plan will now cost $8.99/month, up $1 from $7.99 previously.



The Standard plan (no ads, viewing on up to two devices simultaneously) is rising by $2, from $17.99/month to $19.99/month.

And the Premium plan (no ads, streaming on up to four devices at once, Ultra HD and HDR) is likewise going up $2 — from $24.99/month to $26.99/month.



“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” Netflix said in a statement to Variety.

https://variety.com/2026/tv/news/netflix-raising-prices-second-time-in-a-year-1236700999/