https://www.metv.com/stories/alfred-hitchcock-understood-there-was-merit-in-defying-expectations

How the director continued to surprise audiences, year after year.

Believe it not, television gave Alfred Hitchcock a notability that his films couldn't (https://www.metv.com/stories/believe-it-not-television-gave-alfred-hitchcock-a-notability-that-his-films-couldnt)

"Because of TV, more people know me and look for me in my pictures now," said Hitchcock.