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03-10-2026, 06:43 PM
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Step back into the wild world of Saturday morning cartoons with the incredible rise and fall of Ruby-Spears Enterprises (https://en.wikipedia.org/wiki/Ruby-Spears) — the scrappy studio (https://tvtropes.org/pmwiki/pmwiki.php/Creator/RubySpears) founded by the very creators who helped bring Scooby-Doo, Where Are You! to life.
In this documentary-style retrospective, we explore how Joe Ruby and Ken Spears walked away from Hanna-Barbera, built their own rival animation studio (https://www.saturdaymorningsforever.com/2022/08/saturday-morning-masters-ruby-spears.html), and spent over a decade competing in the fiercely competitive Saturday morning TV landscape.
If you grew up in the 1980s and early 1990s, there’s a good chance you watched their work — even if you didn’t know the name behind it. Ruby-Spears produced some of the most unforgettable (and sometimes bizarre) cartoons of the era, including cult favorites like Thundarr the Barbarian (https://www.youtube.com/watch?v=X7cZFca_gkg), toy-driven action shows like The Centurions (https://www.youtube.com/watch?v=dhdYm_VTMTw), and the hugely successful Alvin and the Chipmunks revival.
But the studio’s story isn’t just about cartoons — it’s about the entire Saturday morning television industry. From deregulation in the 1980s and the explosion of toy-based programming, to corporate mergers, the rise of cable networks like Cartoon Network, and the slow collapse of the broadcast cartoon ecosystem that Ruby-Spears depended on.
It’s the story of a studio that dared to compete with the biggest animation powerhouse in television — and for a while, actually held its own.
What was YOUR favorite Ruby-Spears show (https://en.wikipedia.org/wiki/List_of_Ruby-Spears_productions)?
Were you a Thundarr (https://www.youtube.com/watch?v=4T-ky4k61P8) kid? Did you grow up watching The Centurions (https://www.youtube.com/watch?v=ZovYKme6HGs)? Or were you there for the chaos of Alvin and the Chipmunks? Let us know in the comments — we love hearing your nostalgia stories.
Step back into the wild world of Saturday morning cartoons with the incredible rise and fall of Ruby-Spears Enterprises (https://en.wikipedia.org/wiki/Ruby-Spears) — the scrappy studio (https://tvtropes.org/pmwiki/pmwiki.php/Creator/RubySpears) founded by the very creators who helped bring Scooby-Doo, Where Are You! to life.
In this documentary-style retrospective, we explore how Joe Ruby and Ken Spears walked away from Hanna-Barbera, built their own rival animation studio (https://www.saturdaymorningsforever.com/2022/08/saturday-morning-masters-ruby-spears.html), and spent over a decade competing in the fiercely competitive Saturday morning TV landscape.
If you grew up in the 1980s and early 1990s, there’s a good chance you watched their work — even if you didn’t know the name behind it. Ruby-Spears produced some of the most unforgettable (and sometimes bizarre) cartoons of the era, including cult favorites like Thundarr the Barbarian (https://www.youtube.com/watch?v=X7cZFca_gkg), toy-driven action shows like The Centurions (https://www.youtube.com/watch?v=dhdYm_VTMTw), and the hugely successful Alvin and the Chipmunks revival.
But the studio’s story isn’t just about cartoons — it’s about the entire Saturday morning television industry. From deregulation in the 1980s and the explosion of toy-based programming, to corporate mergers, the rise of cable networks like Cartoon Network, and the slow collapse of the broadcast cartoon ecosystem that Ruby-Spears depended on.
It’s the story of a studio that dared to compete with the biggest animation powerhouse in television — and for a while, actually held its own.
What was YOUR favorite Ruby-Spears show (https://en.wikipedia.org/wiki/List_of_Ruby-Spears_productions)?
Were you a Thundarr (https://www.youtube.com/watch?v=4T-ky4k61P8) kid? Did you grow up watching The Centurions (https://www.youtube.com/watch?v=ZovYKme6HGs)? Or were you there for the chaos of Alvin and the Chipmunks? Let us know in the comments — we love hearing your nostalgia stories.