TMC
01-22-2026, 09:19 PM
...Patriots-Houston Texans Divisional NFL playoff game
https://www.sportsbusinessjournal.com/Articles/2026/01/22/nbc-draws-its-best-nfl-divisional-game-while-espn-sets-new-company-audience-record/
The Sunday afternoon game delivered the best audience ever for any sport, beating the previous most-watched ESPN event: The 2006 Texas-USC college football national championship game, which drew 35.6 million viewers. Meanwhile, NBC finished with a total audience delivery of 45.4 million viewers for the Rams’ overtime win over the Bears on Sunday night, marking the network’s best Divisional audience on record.
https://www.sportsbusinessjournal.com/Articles/2026/01/22/nbc-draws-its-best-nfl-divisional-game-while-espn-sets-new-company-audience-record/
The Sunday afternoon game delivered the best audience ever for any sport, beating the previous most-watched ESPN event: The 2006 Texas-USC college football national championship game, which drew 35.6 million viewers. Meanwhile, NBC finished with a total audience delivery of 45.4 million viewers for the Rams’ overtime win over the Bears on Sunday night, marking the network’s best Divisional audience on record.