From the Oct. 4, 1999, edition of Daily Variety


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TV would never be the same, despite the fairly conventional TV series pitch in this ad that ran six days before “The Sopranos” premiered on HBO.








From the June 9, 1999, edition of Daily Variety


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The swagger of the whole gang just jumps off the page. What a show.








From the Dec. 22, 1999, edition of Daily Variety


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By this time, HBO knew it was stealing the thunder of every other network with the show that elevated the mob drama and the family drama all at once.

https://variety.com/gallery/tv-ads-rare-variety-star-trek-freaks-and-geeks-sopranos-dawsons-creek-west-wing/sopranos122299d/