From the Oct. 2, 1959, edition of Daily Variety


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No, it wasn’t a misprint. CBS sought to reinforce the point that “The Twilight Zone” was no ordinary anthology series with this eye-catching ad for its debut.

An “itinerary of imaginative storytelling,” indeed.









From the Oct. 9, 1959, edition of Daily Variety


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The reviews were uniformly good for “The Twilight Zone”, as noted in this ad that CBS ran to tout the series’ second installment.









From the Nov. 11, 1959, edition of Daily Variety


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Rod Serling and producer Buck Houghton had a lot of folks to thank for making the series that still runs regularly more than 60 years later.

Serling and Houghton were well aware that television is a team sport.









From the Sept. 30, 1960, edition of Daily Variety

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CBS stuck with the theme for its ad for the Season 2 premiere of “The Twilight Zone”

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