From the Nov. 1, 1965, edition of Daily Variety


Ads like this for CBS’ early TV efforts explain why it was dubbed the Eye network.



The sign of good television

When this symbol shines out of a television screen, it identifies for viewers and advertisers alike the network where they're most likely to find what they're looking for.


- where 6 of television's 10 most popular shows are broadcast

- where average ratings are higher than that of any network

- where television's solid-success package comes from shows like Mama, Toast of the Town, Studio One, Suspense, Burns & Allen, Talent Scouts

- where the new hits will keep coming from I Love Lucy, Frank Sinatra, Corliss Archer, See It Now, An Affair of State, Out There, My Friend Irma

- where 59 national advertisers, including 15 of America's 20 biggest, are profitably doing business today


"This is the CBS Television Network"

https://variety.com/gallery/tv-ads-rare-variety-star-trek-freaks-and-geeks-sopranos-dawsons-creek-west-wing/goodsontodman/