JamesG
01-03-2026, 10:06 PM
From the Feb. 6, 1968, edition of Daily Variety
It’s hard to tell from this ad, but this is promoting the first installment of the beloved “Columbo” detective drama franchise.
The great Peter Falk played the brilliant, if disheveled, LAPD detective Lt. Columbo (the character never had a first name in the series), who was known for drawing a bead on perpetrators with the innocent sounding query, “Just one more thing…”
“Columbo” episodes ran as a semi-regular series on NBC from 1971 through the late 1980s. Additional episodes aired on ABC in 1989 and 1990, and then occasionally through 2003.
https://variety.com/gallery/tv-ads-rare-variety-star-trek-freaks-and-geeks-sopranos-dawsons-creek-west-wing/columbo022068d/
It’s hard to tell from this ad, but this is promoting the first installment of the beloved “Columbo” detective drama franchise.
The great Peter Falk played the brilliant, if disheveled, LAPD detective Lt. Columbo (the character never had a first name in the series), who was known for drawing a bead on perpetrators with the innocent sounding query, “Just one more thing…”
“Columbo” episodes ran as a semi-regular series on NBC from 1971 through the late 1980s. Additional episodes aired on ABC in 1989 and 1990, and then occasionally through 2003.
https://variety.com/gallery/tv-ads-rare-variety-star-trek-freaks-and-geeks-sopranos-dawsons-creek-west-wing/columbo022068d/