From the Sept. 5, 1951, edition of Daily Variety


The story of how Lucille Ball and Desi Arnaz developed “I Love Lucy” as a filmed TV series is one of Hollywood’s great stories of ingenuity.

This ad ran just as the couple’s newly created Desilu Productions ramped up lensing on the series that was an overnight sensation after its Oct. 15, 1951, debut on CBS.

https://variety.com/gallery/tv-ads-rare-variety-star-trek-freaks-and-geeks-sopranos-dawsons-creek-west-wing/tvadagency101751d/

Thanks for sharing this. It's incredible to see!