https://deadline.com/2025/10/apple-tv-rebrands-apple-tv-no-plus-sign-1236583543/

Apple TV+ is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new identity.”

I have never figured out why Apple TV is a popular streaming service and how on earth it survives and manages to get subscribers? But my parents tried Apple TV out just to see what the hype was about and my parents and I were disappointed with it and I mainly think it's a survivor because it relies on it's own content to draw subscribers in. But when you look at the general picture Apple survives mainly on smartphones Apple Music and Apple TV but out of those two Apple TV seems to draw in subscribers mostly and Apple Music is second but how Apple TV is number one surprises me because it is very unappealing and I think that they are dying for competition from Netflix which they try to compare themselves to