https://awfulannouncing.com/nfl/taylor-swift-super-bowl-halftime-show.html

"Taylor Swift doesn’t need exposure. She wanted a deal that reflected her value."

By Drew Lerner on 09/28/2025

The NFL’s league office won’t be landing (https://www.datalounge.com/thread/35923673-tragedy!!!-taylor-swift-will-not-agree-to-do-the-super-bowl-halftime.-) its dream Super Bowl performer (https://www.reddit.com/r/TaylorSwift/search/?q=Super+Bowl&cId=412abce6-cdce-4d87-b552-25a1ef79d300&iId=2ccd78dc-e103-4c80-879c-ce8392c4f53a) this season.

According to a report by British pop culture reporter Rob Shuter (https://robshuter.substack.com/p/exclusive-taylor-swift-walks-away), the NFL’s talks with global pop icon Taylor Swift have “fell apart” after the singer was denied terms “that matched her influence.” An anonymous music executive told the pop culture reporter, “She wasn’t asking for favors, she was asking for respect,” adding, “Taylor knows her worth. She knows the kind of ratings she brings, the global attention she commands. She wasn’t about to hand that over for free.”

“Taylor Swift doesn’t need exposure. She wanted a deal that reflected her value,” another industry source said.

Per Charlotte NBC affiliate WCNC (https://www.wcnc.com/video/entertainment/taylor-swift-out-of-2026-super-bowl-halftime-show/275-25fed853-49bf-40a3-9cde-29c7aada131c), part of the deal Swift was bargaining for included ownership over the footage of the halftime show. The pop star, who is now engaged to Kansas City Chiefs tight end Travis Kelce (https://awfulannouncing.com/pop-culture/podcast-host-announces-engagement-travis-kelce-taylor-swift.html), recently ended a years-long battle to regain ownership over her own music, and likely sees a performance such as the Super Bowl halftime in a similar light.

Speculation over Swift’s potential Super Bowl performance gained steam earlier this month (https://www.reuters.com/sports/swift-super-bowl-halftime-show-nfls-goodell-says-maybe-2025-09-03/?) when NFL commissioner Roger Goodell told NBC’s Today that she would be welcome to take the gig “at any time.” At the very least, recent reports indicate that there have been substantive talks between the NFL and Swift about the gig.

Adele is now “in talks” to play February’s Super Bowl halftime show, according to a report by Page Six (https://pagesix.com/2025/09/18/entertainment/adele-in-talks-to-play-2026-super-bowl-halftime-show/).

The NFL is thinking about the long game with its shocking pick of Bad Bunny as Super Bowl halftime performer (https://www.usatoday.com/story/sports/columnist/mike-freeman/2025/09/29/nfl-super-bowl-halftime-show-bad-bunny/86414137007/)

Bad Bunny as the Super Bowl halftime performer is an obvious ...The NFL's choice of Bad Bunny for the Super Bowl halftime show is a strategic decision (https://www.google.com/search?q=The+NFL+is+thinking+about+the+long+game+with+its+shocking+pick+of+Bad+Bunny+as+Super+Bowl+halftime+performer&oq=The+NFL+is+thinking+about+the+long+game+with+its+shocking+pick+of+Bad+Bunny+as+Super+Bowl+halftime+performer&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQIRiPAjIHCAIQIRiPAtIBCDcyMGowajE1qAIMsAIB8QVgQOXMt_qzEw&sourceid=chrome&ie=UTF-8) to expand its global reach and appeal to younger, diverse audiences, particularly in Latin America and the U.S.. The move is also seen as a potential strategy to drive international media rights deals by increasing viewership outside the U.S.. While the selection has drawn criticism from some conservatives online who oppose the message of cultural pride, it's also praised by others as a forward-thinking move by the league, according to this article on USA Today.

Why Taylor Swift isn't performing at Super Bowl (https://variety.com/2025/music/news/taylor-swift-explains-why-shes-not-playing-super-bowl-halftime-fallon-1236541829/)

Taylor Swift isn't performing (https://www.google.com/search?q=+Why+Taylor+Swift+isn%27t+performing+at+Super+Bowl+&sca_esv=6146ca317b294b83&sxsrf=AE3TifMMuOofD4fpQKWamz7PV68KHhK2ww%3A1759820960253&ei=oLzkaOubD5PJwN4P7e-JwAE&ved=0ahUKEwjr69D5w5GQAxWTJNAFHe13AhgQ4dUDCBA&uact=5&oq=+Why+Taylor+Swift+isn%27t+performing+at+Super+Bowl+&gs_lp=Egxnd3Mtd2l6LXNlcnAiMSBXaHkgVGF5bG9yIFN3aWZ0IGlzbid0IHBlcmZvcm1pbmcgYXQgU3VwZXIgQm93bCAyBhAAGBYYHjIGEAAYFhgeMgYQABgWGB4yCBAAGBYYChgeMgsQABiABBiGAxiKBTILEAAYgAQYhgMYigUyCxAAGIAEGIYDGIoFMgsQABiABBiGAxiKBTIIEAAYgAQYogQyCBAAGIAEGKIESPQHUABY2QNwAXgAkAEAmAHWAaAB1gGqAQMyLTG4AQPIAQD4AQH4AQKYAgKgAqECqAIUwgIHECMYJxjqAsICDRAjGPAFGCcY6gIYngbCAhAQABgDGLQCGOoCGI8B2AEBmAMm8QVHg4MhzS0nV7oGBggBEAEYCpIHBTEuMC4xoAe6C7IHAzItMbgH-gHCBwM0LTLIB0A&sclient=gws-wiz-serp) at the Super Bowl because she was too concerned with supporting her fiancé, Travis Kelce, and the NFL reportedly refused her demands to retain ownership of her performance and secure promotional slots for her own projects. Instead of the exposure offered, Swift wanted a deal that reflected her value, as she believes she provides more value to the NFL than they would to her.

Mason Ramsey and the 2025 American Idol runner up John Foster is my ideal halftime show. :) :) :)

God bless you and them always!!!

Holly (a girl who can't wait to hear more from them both)

http://www.agcwebpages.com/BLINDITEMS/2025/OCTOBER.html

86. ENTERTAINMENT LAWYER 10/07 **9** (https://www.crazydaysandnights.net/2025/10/blind-item-9_0829587389.html)

The A+ lister prefers the suck-up the most out of all the late night hosts because he will do whatever script he’s given, no questions asked. With that said, there were a few obvious lies told by the A+ lister but there will be no pushback. Jimmy Fallon/Taylor Swift (Taylor Swift Explains Why She’s Not Playing Super Bowl Halftime on ‘The Tonight Show’ (https://variety.com/2025/music/news/taylor-swift-explains-why-shes-not-playing-super-bowl-halftime-fallon-1236541829/))

http://www.agcwebpages.com/BLINDITEMS/2025/SEPTEMBER.html

378. ENTERTAINMENT LAWYER 09/29 **4** (https://www.crazydaysandnights.net/2025/09/blind-item-4_29.html)

The A+ list singer is trying to make it seem like she was the one who walked away from the halftime show. It was actually the league who wasn't all that interested. Taylor Swift (Taylor Swift Had 1 Big Demand For Super Bowl Halftime Show, But NFL Said No: Report (https://www.yahoo.com/entertainment/celebrity/articles/taylor-swift-had-1-big-224554130.html))

The NFL is thinking about the long game with its shocking pick of Bad Bunny as Super Bowl halftime performer (https://www.usatoday.com/story/sports/columnist/mike-freeman/2025/09/29/nfl-super-bowl-halftime-show-bad-bunny/86414137007/)

Turning Point USA announces its own “All American Halftime Show” to counter Bad Bunny’s Super Bowl halftime show (https://www.tmz.com/2025/10/09/charlie-kirk-turning-point-usa-super-bowl-halftime/)

The conservative nonprofit co-founded by the late Charlie Kirk hasn’t revealed the entertainment for its Super Bowl halftime alternative. But under “What Music genres would you like to be featured?,” one of the options is “Anything in English.” ALSO: Lee Greenwood: “I would make a great performer for any Super Bowl show.” (https://nypost.com/2025/10/09/entertainment/lee-greenwood-speaks-out-about-replacing-bad-bunny-for-super-bowl-halftime-show)

NFL commissioner Roger Goodell defends Bad Bunny’s Super Bowl halftime show, says every artist draws blowback and criticism. (https://www.cbssports.com/nfl/news/roger-goodell-defends-bad-bunny-as-super-bowl-lx-halftime-performer-its-carefully-thought-through/)

NFL Commissioner Roger Goodell defended the choice (https://www.google.com/search?q=NFL+commissioner+Roger+Goodell+defends+Bad+Bunny%E2%80%99s+Super+Bowl+halftime+show%2C+says+every+artist+draws+blowback+and+criticism.+&sca_esv=82c42f9ea8e20fe8&sxsrf=AE3TifNzIL2Kf9zaHtmVPCq2obOdlebBlA%3A1761177422836&ei=Tm_5aMfpMom-0PEP7JWXwQg&ved=0ahUKEwjHyLKVgbmQAxUJHzQIHezKJYgQ4dUDCBE&uact=5&oq=NFL+commissioner+Roger+Goodell+defends+Bad+Bunny%E2%80%99s+Super+Bowl+halftime+show%2C+says+every+artist+draws+blowback+and+criticism.+&gs_lp=Egxnd3Mtd2l6LXNlcnAif05GTCBjb21taXNzaW9uZXIgUm9nZXIgR29vZGVsbCBkZWZlbmRzIEJhZCBCdW5ueeKAmXMgU3VwZXIgQm93bCBoYWxmdGltZSBzaG93LCBzYXlzIGV2ZXJ5IGFydGlzdCBkcmF3cyBibG93YmFjayBhbmQgY3JpdGljaXNtLiBIAFAAWABwAHgAkAEAmAEAoAEAqgEAuAEDyAEA-AEBmAIAoAIAmAMAkgcAoAcAsgcAuAcAwgcAyAcA&sclient=gws-wiz-serp) of Bad Bunny for the Super Bowl halftime show, stating the selection was carefully considered and that the league has no intention of replacing him. Goodell acknowledged the criticism but asserted that backlash is common for any artist, emphasizing that Bad Bunny is one of the world's most popular entertainers and they are confident the show will be a "great show".

^^^ Snore.

God bless you and my favorite singers who are still here always!!!

Holly

Bad Bunny promises Super Bowl halftime viewers “don’t even have to learn Spanish”: “I want people to have fun” (https://variety.com/2026/music/news/bad-bunny-super-bowl-halftime-show-will-be-a-huge-party-1236653778/)

“I really as I said, I want people to have fun. It’s going to be a huge party, it’s going to be what people can always expect from me, I don’t know if that is something,” Bad Bunny said this morning at a Super Bowl LX press conference. “That’s what I want to bring to the stage. Of course, a lot of my culture, but I don’t want to give any spoilers. It’s going to be fun. It’s going to be easy. People only have to worry about… I know that I told them that they had four months to learn Spanish. They don’t even have to learn Spanish. It’s better if they learn to dance. There’s no better dance than the one that comes from the heart, the heartbeat dance, that’s the only thing they need to worry about and enjoy. And of course choose your team at the game.”

Right here is my newest form of fun. :cool: :cool: :cool:

klnvgei-N1M

God bless you and John always!!!

Holly (a girl who only loves him more every day)

Having Taylor Swift as the halftime Super Bowl singer would've been a huge improvement.

Ed.

Bad Bunny defied critics with a Super Bowl halftime show rooted in the good old-fashioned pleasure principle (https://www.theatlantic.com/culture/2026/02/bad-bunny-super-bowl-halftime-show/685929/)

Bad Bunny’s 2026 Super Bowl halftime show defied critics by delivering an energetic, pleasure-focused performance that celebrated Puerto Rican culture and Latino pride. Amidst political tension, the set featured vibrant, nostalgic scenes of island life, including rural, agricultural themes and street scenes with traditional vendors. His performance, featuring hits like “Tití Me Preguntó” while holding a football, blended high-stakes spectacle with a joyful celebration, solidifying his status as a premier global pop star.

Bad Bunny defied critics with a Super Bowl halftime show rooted in the good old-fashioned pleasure principle (https://www.theatlantic.com/culture/2026/02/bad-bunny-super-bowl-halftime-show/685929/)

Bad Bunny’s 2026 Super Bowl halftime show defied critics by delivering an energetic, pleasure-focused performance that celebrated Puerto Rican culture and Latino pride. Amidst political tension, the set featured vibrant, nostalgic scenes of island life, including rural, agricultural themes and street scenes with traditional vendors. His performance, featuring hits like “Tití Me Preguntó” while holding a football, blended high-stakes spectacle with a joyful celebration, solidifying his status as a premier global pop star.

:lol:

Bad Bunny tops the Billboard Hot 100 chart for the first time as a solo artist following Super Bowl halftime performance (https://variety.com/2026/music/news/bad-bunny-number-one-hot-100-dtmf-after-super-bowl-1236665460/)

“DtMF,” which peaked at No. 2 last month, is now No. 1 after being one of four songs featured in Bad Bunny’s halftime performance.