...Opening Ceremony

https://www.today.com/news/sports/milan-cortina-olympic-winter-games-opening-ceremony-hosts-rcna232925

The Today co-anchor and NBC Sports commentator will host the Feb. 6, 2026 Opening Ceremony for the Milan Cortina Winter Olympics. This will be Guthrie's fourth time co-hosting an Olympics Opening Ceremony.

NBC taps more than 20 social media creators for the Winter Olympics in Italy (https://variety.com/2025/digital/news/nbc-2026-winter-olympics-youtube-instagram-tiktok-creators-1236597425/)

Dubbed the “Milan Cortina Creator Collective,” the more than 20 creators from YouTube, Instagram and TikTok will “tell the stories of the Games through their eyes with unrivaled on-the-ground access in Milan and Cortina,” NBC Universal announced Tuesday.

NBC Universal sells out on 2026 Winter Olympics ads (https://variety.com/2026/tv/news/nbc-2026-winter-olympics-advertising-sold-out-1236624489/)

According to Variety’s Brian Steinberg, “the ad-sales milestone comes after NBC has dispensed with all the ad time tied to its looming February broadcast of Super Bowl LX as well as the NBA All-Star Game. The three events boosted NBCU’s status in last year’s ‘upfront’ sales market.”

Mary Carillo to step in for Savannah Guthrie (https://www.usatoday.com/story/entertainment/tv/2026/02/04/savannah-guthrie-olympics-mary-carillo-nbc-milan/88510553007/)

NBC announced that Mary Carillo will cover for Savannah Guthrie for Friday's opening ceremony at the Milan Olympics.