TMC
08-19-2025, 04:18 PM
https://www.sportico.com/business/media/2025/espn-app-launch-sportscenter-tiktok-feed-ai-video-feeney-1234867398/
"Having built the largest TikTok account among U.S. companies, with more than 50 million followers, ESPN will bring all its vertical short-form video knowhow to its own app later this week," reports Sportico's Jacob Feldman. "An in-app feed (with a name to be announced) will offer a mix of highlights, reactions and user-generated content, sitting alongside a daily, personalized (and yes, vertical) version of SportsCenter that will launch as a beta product on Thursday."
"Having built the largest TikTok account among U.S. companies, with more than 50 million followers, ESPN will bring all its vertical short-form video knowhow to its own app later this week," reports Sportico's Jacob Feldman. "An in-app feed (with a name to be announced) will offer a mix of highlights, reactions and user-generated content, sitting alongside a daily, personalized (and yes, vertical) version of SportsCenter that will launch as a beta product on Thursday."