View Full Version : Paramount Sets 7-Year UFC Fights Deal w/ TKO Group


JamesG
08-11-2025, 05:03 PM
Paramount Sets 7-Year, $7.7 Billion UFC Rights Deal with TKO Group to Boost Paramount+
by Jill Goldsmith
August 11, 2025


The new Paramount has inked a major seven-year media rights agreement worth an average $1.1 billion annually with TKO Group to become the exclusive home of all UFC events in the U.S. starting in 2026.

Paramount, newly merged with David Ellison’s Skydance, will exclusively distribute UFC’s full slate of 13 marquee numbered events and 30 Fight Nights via its direct-to-consumer streaming platform, Paramount+, with select numbered events to be simulcast on CBS.




As part of the agreement and in a major shift, UFC and Paramount will move away from UFC’s existing pay-per-view model in favor of making these premium events available at no additional cost to Paramount+ U.S. subscribers.

This shift in distribution strategy, they said, will unlock greater accessibility and discoverability for sports fans and provide an important catalyst for driving engagement and further subscriber growth for Paramount+.

https://deadline.com/2025/08/paramount-sets-rights-deal-tko-group-streaming-1236483386/

TMC
08-13-2025, 09:02 PM
Why pay-per-view is dying (https://sports.yahoo.com/mma/article/the-end-of-the-ufc-pay-per-view-era-is-bittersweet-170750210.html)

The UFC's $7.7 billion deal with Paramount will largely bring an end to the pay-per-view model that has defined the sport and the brand ...

JamesG
01-26-2026, 05:41 PM
UFC 324 Draws 4.96 Million Views in Paramount+ Debut
by Joe Otterson
Jan. 26, 2026


The UFC kicked off their Paramount+ partnership with a good viewership turnout for Saturday night’s event.

UFC 324 pulled a live average minute audience of 4.96 million views during the main card, with a 5.93 peak concurrent streams. That makes it the largest ever exclusive live event on Paramount+ to date, per info from Adobe Analytics and Paramount channel partner data.

In addition, the event was viewed by 7.18 million global households. Average minute audience is calculate by total minutes viewed by all viewers divided by total duration of the content in time.

https://variety.com/2026/tv/news/ufc-324-ratings-paramountplus-1236641402/