TMC
06-11-2025, 06:15 PM
https://www.bloomberg.com/news/newsletters/2025-05-18/warner-bros-david-zaslav-tried-to-rebrand-hbo-it-didn-t-work#:~:text=The%20streaming%20service's%20share%20of,bring%20the%20HBO%20name%20back.
The streaming service's share of US viewing didn't grow, sitting between 1% and 1.5% month after month. HBO customers didn't flock to Discovery shows, nor did Discovery's programming lure lots of new subscribers. In recent months, a growing contingent of employees pushed to bring the HBO name back.
The streaming service's share of US viewing didn't grow, sitting between 1% and 1.5% month after month. HBO customers didn't flock to Discovery shows, nor did Discovery's programming lure lots of new subscribers. In recent months, a growing contingent of employees pushed to bring the HBO name back.