https://www.nbcnews.com/business/media/hbo-max-rebrand-warner-bros-discovery-jokes-memes-rcna206780#:~:text=The%20branding%20had%20been%20introduced,the%20%22HBO%20Max%22%20name.

Yes, Warner Bros. Discovery is rebranding its streaming service back to HBO Max this summer, reversing a change made just two years ago. The platform, which was previously known as HBO Max and then rebranded to Max, will once again be called HBO Max. The decision comes after the company decided that the HBO brand is associated with quality content that is "worth paying for," according to reports.

In a related story, Netflix is going back to mailing you the movies.

HBO Max dropping "HBO" was always a bad idea (https://www.theverge.com/news/667047/hbo-max-rebrand-criticism)

When Warner Bros. Discovery dropped HBO from the name of its Max streaming service, the internet wasn't kind (https://variety.com/2025/tv/columns/hbo-max-david-zaslav-1236397671/). It's a good thing it brought ...

Max officially reverts back to HBO Max (https://www.cnn.com/2025/07/09/media/hbo-max-return)

HBO Max is back beginning Wednesday, ditching its ill-fated Max name. Max is returning to its former name — HBO Max — beginning immediately.