View Full Version : MLS team exec says league needs to ‘end the deal with Apple’


TMC
03-20-2025, 09:08 PM
https://awfulannouncing.com/mls/exec-says-league-needs-end-apple-deal.html

"I think we have to be on more linear outlets. We have to be on ABC, NBC, Fox more regularly..."

MLS has entered Year 3 of its media rights agreement with Apple, and the lack of accessibility for fans continues to be a concern (https://www.resetera.com/threads/mls-team-exec-says-league-needs-to-%E2%80%98end-the-deal-with-apple%E2%80%99.1138689/) for a number of league executives (https://www.reddit.com/r/MLS/comments/1jev6ck/mls_team_exec_says_league_needs_to_end_the_deal/).

Beginning this season, Apple and MLS have taken numerous steps to address those concerns. The league has introduced a Sunday Night Soccer match window that is available in front of the MLS Season Pass paywall and designed to highlight the league's best teams. Fans can also find games in their DirecTV and Xfinity channel lineups, though will still need to pay for a Season Pass subscription to access games that way. T-Mobile customers are able to access Season Pass for free, a promotion the league also ran in its first season on Apple TV. And finally, the Apple TV app is available to Android mobile users.

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MLS executives say rotten Apple TV deal is bad for the league: The Athletic (https://wakingthered.com/2025/03/12/19005/mls-executives-say-rotten-apple-tv-deal-is-bad-for-the-league-the-athletic/)