https://www.cbssports.com/college-football/news/unc-hard-knocks-deal-falls-through-tar-heels-wont-be-featured-in-bill-belichicks-inaugural-season/

Hard Knocks: Offseason won't be headed to college, after all, after NFL Media couldn't come to an agreement with Belichick's new college football program. According to CBS Sports, the deal fell through over creative control. But ProFootballTalk's Mike Florio, who reported that NFL owners were unhappy (https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/bill-belichicks-hard-knocks-turn-raises-eyebrows-in-league-circles) with Hard Knocks covering Belichick outside the NFL, reports that the unhappiness played a role in the lack of a deal. "So if the paperwork wasn’t signed, it was just a matter of finding an impasse," (https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/bill-belichick-gets-denied-again-by-the-nfl) says Florio. "It might have arisen during negotiations regarding who would own the footage gathered by NFL Films. Would it be NFL property, or would North Carolina retain the rights? For all anyone knows, Belichick personally wanted to have ownership of the final product. There were also rumblings that certain people close to Belichick were already inserting himself (or herself) into the process in a way that was not viewed as ideal."

NFL Films pulled the plug on Bill Belichick's Hard Knocks season after girlfriend Jordon Hudson reportedly demanded content approval and partial ownership (https://www.nytimes.com/2025/05/20/sports/bill-belichick-age-girlfriend-jordon-hudson.html?)

"This winter, producers at N.F.L. Films decided that a new season of its sports docuseries, Hard Knocks, would focus on Mr. Belichick’s efforts to build the U.N.C. football program ahead of the 2025 season," reports The New York Times' Katherine Rosman. "HBO agreed to air it. But days before they were set to announce the series, Ms. Hudson demanded she be granted content approval and partial ownership of the show, according to a person familiar with the deal who spoke on the condition of anonymity because they were not authorized by producers to speak to a reporter. N.F.L. Films pulled the plug. The producers later learned that Ms. Hudson was also in negotiations with another production company, EverWonder, to make a similar series, according to the person familiar with the situation. Ian Orefice, the chief executive of EverWonder, declined to comment."