https://www.emarketer.com/content/tv-viewing-fuels-youtube-s-streaming-dominance-ctv-concentration-rises#:~:text=YouTube%20has%20advantages%20over%20traditional,watching%20TV%20means%20watching%20YouTube.%20%E2%80%A6

YouTube has advantages over traditional TV networks since it's available to anyone with an internet connection. It also doesn't rely on prescheduled programming or require a cable subscription. “For more and more people, watching TV means watching YouTube.