eng51squad51
10-21-2002, 06:07 PM
Cartoon Network Expands Adult Swim Block
Cartoon Network executives today announced the expansion of the Adult
Swim programming block to five nights a week beginning January 12.
Currently scheduled from 11 p.m.-1 a.m. on Saturdays and 10 p.m.-1 a.m. on
Sundays, Adult Swim will begin running next year Sunday through Thursday
11 p.m.-1 a.m., Megan Larson reports.
"The acquisition of Futurama and the ratings growth for our others series
allows us to grow the schedule," said Jim Samples, executive vp and
general manager for the network. Futurama will kick off the schedule
Monday through Thursday 11-*11:30 p.m. followed by the critically praised
animated comedy Home Movies which will run from 11:30 p.m. to midnight.
The remaining hour will be filled action-oriented animation shows Inuyasha
and Cowboy Bebop. On Sundays, Cartoon will program a mix of off-network
shows like The Oblongs and home-grown originals from The Lab, Cartoon's
animated studio based in Atlanta, such as AquaTeen Hunger Force.
The rationale for abandoning Saturday nights is that younger children stay
up later on non-school nights. The networks wants to reserve Adult Swim
for teenagers and twenty-somethings and will program kid-targeted fare on
nights when younger audience don't have to go to bed early.
"At Cartoon Network we really want to animation to the level of general
entertainment," said Samples. Most of the Adult Swim's current series have
been renewed for an additional season but its expected that new shows will
be added to the mix in second quarter 2003.
reported by Mediaweek.com
Cartoon Network executives today announced the expansion of the Adult
Swim programming block to five nights a week beginning January 12.
Currently scheduled from 11 p.m.-1 a.m. on Saturdays and 10 p.m.-1 a.m. on
Sundays, Adult Swim will begin running next year Sunday through Thursday
11 p.m.-1 a.m., Megan Larson reports.
"The acquisition of Futurama and the ratings growth for our others series
allows us to grow the schedule," said Jim Samples, executive vp and
general manager for the network. Futurama will kick off the schedule
Monday through Thursday 11-*11:30 p.m. followed by the critically praised
animated comedy Home Movies which will run from 11:30 p.m. to midnight.
The remaining hour will be filled action-oriented animation shows Inuyasha
and Cowboy Bebop. On Sundays, Cartoon will program a mix of off-network
shows like The Oblongs and home-grown originals from The Lab, Cartoon's
animated studio based in Atlanta, such as AquaTeen Hunger Force.
The rationale for abandoning Saturday nights is that younger children stay
up later on non-school nights. The networks wants to reserve Adult Swim
for teenagers and twenty-somethings and will program kid-targeted fare on
nights when younger audience don't have to go to bed early.
"At Cartoon Network we really want to animation to the level of general
entertainment," said Samples. Most of the Adult Swim's current series have
been renewed for an additional season but its expected that new shows will
be added to the mix in second quarter 2003.
reported by Mediaweek.com