As you know Rolex is one of the top watch companies in the whole world. During Wimbledon Rolex chose top tennis star Roger Federer as their spokesman to appear in their commercial which aired during Wimbledon "I guess Wimbledon tennis is the tennis version of the Super Bowl in the UK" I don't know what year this commercial debuted but I guess it aired in 2004 for Wimbledon 2004. The commercial shows clips of Roger Federer's best tennis wins and then ends with Roger showing off his winning Rolex watch. Roger Federer soon became a commercial star due to this commercial and became spokesman for many other products including Lindt chocolate candies