TMC
12-12-2024, 06:19 PM
https://deadline.com/2024/12/vice-media-launches-sports-division-programming-rick-pitino-john-calipari-1236201237/
"Vice Sports will look to capitalize on still-healthy viewer appetite for sports fare, but the initiative does not signal an intent as of now to go after any top-tier live rights," reports Deadline's Dade Hayes. "As part of the strategic shift, Vice TV will co-produce and air seven original sports series early next year, with prime-time programming blocks carrying the Vice Sports brand. The company will produce more than 50 hours of sports-themed docuseries, programs, events, and podcasts for global distributors across television and digital. Among the initial partners with Vice is Peyton Manning’s Omaha Productions."
"Vice Sports will look to capitalize on still-healthy viewer appetite for sports fare, but the initiative does not signal an intent as of now to go after any top-tier live rights," reports Deadline's Dade Hayes. "As part of the strategic shift, Vice TV will co-produce and air seven original sports series early next year, with prime-time programming blocks carrying the Vice Sports brand. The company will produce more than 50 hours of sports-themed docuseries, programs, events, and podcasts for global distributors across television and digital. Among the initial partners with Vice is Peyton Manning’s Omaha Productions."