...Since Controversial Finale

https://screenrant.com/seinfeld-show-larry-david-geroge-steinbrenner-reprise-role-topps-commercial/

Seinfeld co-creator Larry David has reprised his most beloved character from the iconic sitcom in a new video, years after the series ended.

I feel very foolish now. All this time, and I never realized that Larry David was playing George Steinbrenner.