In December 2015 Kay Jewelers launched a cute Christmas commercial that was promoting a holiday sale. The commercial begins with a little boy dressed in a Santa hat presenting a gift to his mom and dad and the mom opens the gift and finds a pendant and the gift has a note attached from the little boy telling his mom to enjoy his special gift and the mom hugs the little boy and the commercial ends with the slogan "Every Kiss Begins With Kay" I think this commercial originally was a Black Friday commercial but then was later seen in December 2015 advertising different promotions for Kay Jewelers for the holidays but it is a darling commercial