And was no longer a force that really directed pop culture instead of merely riding its waves? Also, when did different demographics stop using MTV as a source for discovering new music?

When MTV started airing that trash it was over :(

1992

When they stopped airing 'Headbanger's Ball' in 1993.

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MTV (https://www.youtube.com/watch?v=p73U5Yfabho) was a channel that I once loved and enjoyed so much growing up in the 1990s. As a small child, I didn't watch it, but in my pre-teens, I started watching it. What caused (https://youtu.be/FjjVxAptZrI) such a beloved network to go from (https://youtu.be/SPcbuz9gQmE) a 24-hour music video channel (https://youtu.be/Vd1gqLVHZWo) to amazing shows, then so much reality TV, to 24 hours of Ridiculousness? This is my video on MTV's rise (https://www.youtube.com/watch?v=0przkoCpxV0) and crushing downfall, where I also express certain opinions about the network.


0:00 - Intro
1:57 - Beginnings
4:22 - The Backlash
8:01 - Into the 80s
11:49 - The 1990s The Golden Era
20:12 - The 2000s Golden Era and Decline
29:43 - The Crushing Downfall
39:20 - Conclusion

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Once upon a time, MTV was everything. It was where Michael Jackson moonwalked into history, Madonna pushed boundaries, and Guns N’ Roses rocked the world. But somewhere along the way, the magic disappeared. In this new video, you'll discover what happened (https://www.sitcomsonline.com/boards/showthread.php?p=6111461) to the channel (https://www.sitcomsonline.com/boards/showthread.php?t=385048) that once ruled the world.

MTV was never my station. Back in the day, I was all about CMT. I miss the days when the station played videos all day.

God bless you always!!!

Holly

About the same time you realized Nick, and any of the other Viacom networks, were no longer cool and were on autopilot.

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The Decline of MTV During the 2010s (https://stopbeingpolite.com/2019/12/29/mtv-decline/)

When MTV (https://stopbeingpolite.com/tag/mtv/) first aired it quickly earned a reputation as the voice of a generation. It appeared on cable television as a cool alternative to the radio where audio met visual and allowed the music video to be become its own art form. But, if you’re reading this blog, you’re not particularly concerned about music videos. You’re most concerned with the programs on MTV, specially The Challenge.

For a network that has such a cool history, the 10’s have not been kindest. It seems the programming of the late 00’s are still the mainstays of the network and the network is clinging to relevancy. Shows like Jersey Shore (debuted in Late 2009), Teen Mom (an extension of 16 and Pregnant, debuting in 2009) and Catfish are the staples of the network. With The Challenge being the grandfather of all shows, MTV has a handful of long-running shows on the network.

As much as I love The Challenge and MTV, something needs to change. Since we’re approaching the end of this decade, I wanted to take a look at a network that once had so much potential and see what happened.

The Early 10s

Any innovation, if not all innovation, during this decade took place during the first few years of the decade. This is when late 00’s shows like Teen Mom and Jersey Shore really take off. In fact, Jersey Shore was so big that it had episodes being viewed by 7 or 8 million people. MTV started off strong, while its sister network VH1 would begin the decade in a really low spot. MTV had all the momentum in the world behind it, with two major shows going strong. In fact, they would use the success of these shows to spawn some “coattail successes,” shows whose success is primarily due to the lead-in shows airing directly before.

It took six season for Jersey Shore to end, and while the show had lost momentum, it was still pulling in 3 or 4 million viewers for most episodes in its final season. Naturally, MTV needed another hit, and they introduced two successful reality shows: Buckwild and Catfish.

Catfish still has episodes being produced, though it never hit the heights of Teen Mom or Jersey Shore, but it was a success. It has also proven itself to be valuable for rerun purposes. Buckwild was building momentum and ended its first season with over a million more viewers tuning into the finale than the premier episode. The passing of Shain Gandee, a star from the show, would sadly result in the show’s cancellation. This left a void in the schedule and it hurt the network and would result in a series of failed attempts to revive show show.

The Mid 10s

The middle of the decade would see ratings start to sink, and MTV failed to form new reality shows that resonated with viewers. There was one exception: Are You the One? That show would continue for eight season until ratings sank so low they could not recover. This would be a common theme for MTV. Jersey Shore’s spin-off Snookie & J-Wow would spin fascination with the franchise into the ground while Teen Mom 3 would prove that there is such a thing as too much Teen Mom.

Beyond this, MTV would rely on cheap comedy as a crutch. Ridiculouness (2011) Guy Code (2011 MTV2) Girl Code (2013) and Wild n’ Out (rebooted in 2013). These shows saw some success, but were also cheap to make. Plus, their replay value was high. They’re the type of shows viewers will stop and watch in the middle of the afternoon when nothing else is on.

Throughout this time period, many of the existing shows on MTV would continue and watch ratings decline. Teen Mom, The Challenge, and Catfish would become the backbone of the network during the middle of the 2010’s. The schedule would then be padded with cheap comedy and syndicated sitcoms.

The Late 10s

Toward the end of the 10’s, MTV would allow their hit shows to continue despite indications they were past their prime. Teen Mom would trek on, but new cast members would be introduced to the franchise. Catfish would continue, despite Max’s departure, and Jersey Shore would reboot despite the aging cast and Sammi’s refusal to participate.

MTV would also try to recreate past sensations, with lukewarm success. Floribama Shore came onto the network as a Jersey Shore alternative, Siesta Keys debuted to recreate the magic of Laguna Beach in the 00’s, and various Teen Mom spin-offs would premier such as “Teen Mum” and “Teen Mom: Young and Pregnant.”

The only somewhat new and somewhat successful shows on MTV during this era were reboots and US adaptations of UK shows. Ex on the Beach, How Far is Tattoo Far, and Fear Factor all premiered during the end of the decade, but never reached the heights of Jersey Shore or Teen Mom.

Of course, The Challenge also went through changes at the end of the decade. This is when Dirty Thirty debuted and upped the ante with various twists and million-dollar prizes. As other shows declined, The Challenge saw a slight boost in success toward the end of the decade. Likely, this is because of the casting choices. MTV has continued to bring the same people onto this show all decade while introducing people from Big Brother, MTV UK, and other international networks into the mix. For some, this has been a breathe of fresh air and a reason to watch The Challenge.

In many ways, it feels like MTV has become a reality star retirement home. It’s where people from Big Brother, Bad Girls Club, or The Bachelor try to extend their 15 minutes of fame. In some ways, I think this may work. Ex on the Beach has allowed some reality stars to keep their careers alive while other just got an additional moment in the spotlight.

At the end of the day, MTV fills most of its schedule with cheap comedy. Ridiculouness routinely takes up over 50% of the weekly airtime and most other shows get a single airing with no replay on the network. Perhaps this is due to a shift toward the MTV app, but there’s very little reason to tune into MTV outside of primetime hours.

The Other Success… then Failure

Mostly at the beginning of the decade, MTV tried to incorporate scripted programming into the network’s line up. Most of these shows failed, though some lasted a couple of seasons. The Hard Time of RJ Berger, Finding Carter, and Scream all saw modest success. There was one breakout hit: Awkward.

Awkward seemed to build a connection to a younger audience and saw multiple seasons with high success. It was kind of edgy, a little vulgar, and slightly relatable. Beyond this show, I can’t think of a single new show that connected with the high school-aged audience this decade. This is really where MTV seemed to fail toward the middle and the end of the decade. They seemed to focus their programming toward people who were 18 in 2010. As that audience aged, so did their target demographic.

If you watch The Challenge or Ex on the Beach, you’ll see that production no longer had an age cap for newbies. Some people are older than thirty while other people are in their early twenties. It doesn’t seem to matter as much as it did in the past. Remember, at the beginning of the decade The Real World would still cast teenagers and set an age cap at 25. MTV now seems to prioritize retaining old viewer over appealing to new viewers and their casting reflects this.

What Should Change in 2020?

The Internet and streaming are posing a threat to most TV networks, but networks appealing to teens and young adults are going to be hit particularly hard. Fortunately for Challenge fans, the format of the show can be adapted to keep it somewhat fresh while retaining familiar elements to keep fans coming back. I think The Challenge is in a better position in 2020 than it was in 2010. It has proven itself to have consistent ratings and each time a season has performed poorly the show has rebounded.

For the rest of the network, MTV needs to take a look at what made it popular in the 2000’s. It represented a high school and college aged demographic and produced shows with the maturity level of a 16-20 year old. Once those kids got older, a new crowd would come in. Moving forward, MTV needs to focus on how it can engage a younger demographic.

There is actually one show that seems to be doing something right: How Far is Tattoo Far. The show does not have strong ratings, but the tattoo reveal clips get millions of views on Facebook and YouTube. MTV needs to be creating more adaptable content. Shows whose clips will get views on social media and hopefully convert those viewers into MTV network viewers.

If you look at MTV’s schedule, you’ll see it littered with Ridiculousness reruns. To be fair, it is the type of show people watch when nothing else is on. There’s no investment in a plot line, so viewers can watch for twelve minutes and then move on. This might be OK for quantity, but it’s really bad for quality. Ridiculousness does not appeal to the same demographic as most of the other shows on MTV’s current lineup. This means viewers have little investment in anything else MTV-related. Essentially, the worst representation of MTV as a whole is MTV’s best shot at getting people to watch the network.

I’m not saying to get rid of Ridiculousness, but there has to be a better way to get viewers to get quality viewers to watch MTV. They need to understand the younger demographic and produce content to appeal to them. There’s a reason you see so few reality shows on Netflix and Hulu, and MTV is a network that’s impacted heavily by the success of these streaming services.

Conclusion

MTV started strong at the beginning of the decade but its failure to innovate throughout the decade became costly as years progressed. Fortunately, The Challenge seems to be an exception to this rule, but The Real World was a casualty of changing interests. If MTV wants to survive in the 2020’s, they’ll need to create some new series that engage a younger audience.

The decline of the network (https://www.google.com/search?q=The+Decline+of+MTV&sca_esv=895494ce73fddbb7&biw=1920&bih=1013&sxsrf=AHTn8zr1H2LO2O8EioqA1CjbHp_boYs1Xg%3A1741995711406&ei=v77UZ4jAGI2T0PEPu4-90QM&ved=0ahUKEwjIm9Dc34qMAxWNCTQIHbtHLzoQ4dUDCBA&uact=5&oq=The+Decline+of+MTV&gs_lp=Egxnd3Mtd2l6LXNlcnAiElRoZSBEZWNsaW5lIG9mIE1UVjIGEAAYFhgeMgYQABgWGB4yCxAAGIAEGIYDGIoFMgsQABiABBiGAxiKBTIIEAAYgAQYogRIvgdQAFjAAnABeACQAQCYAWmgAWmqAQMwLjG4AQPIAQD4AQH4AQKYAgKgAnGoAhDCAgcQIxgnGOoCwgIXEC4YgAQYkQIYtAIYyAMYigUY6gLYAQHCAhoQLhiABBiRAhjUAhi0AhjIAxiKBRjqAtgBAZgDBfEFxh8ahOkTnPa6BgYIARABGAiSBwMxLjGgB8UD&sclient=gws-wiz-serp) may be best exemplified by its signature award show. The 2011 VMAs was viewed by an all-time high of 12.4 million people. In 2019, that number shrunk to 1.93 million. While the decline of cable can account for some of the loss, this shrinkage is a result of many other factors.

I may be biased, because my teenage years were in the late 00’s and early 10’s, but rating support the fact that MTV had more appeal at the beginning of the decade. For their first three decades, MTV was the voice of generations. For its fourth decade, MTV aged with a generation. Now it’s time to find its footing with the younger generation again. Otherwise VH1 will rein supreme.

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Once the ultimate destinations for music lovers, MTV (https://www.reddit.com/search/?q=MTV&cId=339b9fef-be87-4fc2-8081-f40892463a2b&iId=432220f4-2e62-40df-87fa-b6eba7f84200) and MuchMusic (https://www.reddit.com/search/?q=MuchMusic&cId=3b6005a1-0269-49c4-abf8-35e70509e097&iId=931f3a6f-3c7e-422b-9f61-f04c8d33ef28) defined pop culture with iconic shows like TRL (https://www.reddit.com/search/?q=TRL&cId=24015b95-c8f7-4952-872f-2ace44f23c14&iId=fabaac50-dd4b-40b6-84a3-ec2dd300baa3), RapCity (https://www.reddit.com/search/?q=RapCity&cId=528ef039-c8e4-4177-9bf4-b1437284f631&iId=3fd1a1ec-9a9a-4e78-9356-7a8515b3003f), Electric Circus (https://www.reddit.com/search/?q=Electric+Circus&cId=397c7fc2-0441-4891-ab5f-75b056242a94&iId=777293f8-dd9d-4c50-a712-089fdfee69ab), and MuchOnDemand (https://www.reddit.com/search/?q=MuchOnDemand&cId=c177d36b-8034-43bf-950b-911df1ef25fd&iId=d5c403f6-c55d-4c02-b1d7-cc03c55461a0). But how did they rise to dominance, and what led to their downfall? This episode of High and Low Retrospective explores their impact on music, youth culture, and television history. From the golden age of music videos to the reality TV takeover, we break it all down.

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From changes in content to having to lay off a ton of staff, MTV has fallen from what they once were. This is what happened to MTV?

CONCLUSION: MTV should drop off the air......... They have littered the airwaves with garbage for many years now :(

A new MTV is needed for young people (https://defector.com/the-case-for-a-new-mtv)

The statement "A new MTV is needed for young people" suggests a perception that the current iteration of MTV no longer effectively resonates with its target audience. This is likely due to changes in media consumption habits, evolving cultural interests, and the overall shift in the way young people experience entertainment. While MTV has historically been a cultural touchstone for young people, its programming and approach have not always kept pace with these changing trends.

MTV should have just stuck to the music instead of mind-numbing shows about irresponsible teens and vapid party culture.

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What happened to MTV, the channel that revolutionized music and youth culture? Once a powerhouse that redefined the music industry, MTV now struggles to stay relevant. From groundbreaking shows to the rise of reality TV, this video explores how MTV’s journey went from legendary to lackluster. Discover the secrets behind the channel's meteoric rise and its dramatic fall from grace.

MTV’s New Look Is Here, but the Audience It Wants Isn’t Watching (https://collider.com/mtv-rebrand-gen-z-isnt-watching/)

Can MTV (https://collider.com/tag/mtv/) ever connect with the TikTok generation?

MTV is complete garbage......... Im not surprised hardily anyone is watching!

MTV Will Start Actually Playing Music Videos 24/7 Again — But There’s a Twist (https://www.tvinsider.com/1198933/mtv-to-play-music-videos/)

Gabrielle Moss
June 24, 4:31 pm

If you’re part of the MTV generation, you’ve probably complained about how the channel no longer shows music videos. But beginning on Sept. 1, in the week leading up to the 2025 Video Music Awards airing on CBS on Sept. 7, MTV will go back to doing what it once did best (https://www.reddit.com/r/television/comments/1lkn49d/hey_guess_what_but_mtv_are_now_bringing_back_247/): airing videos selected from throughout its 44 year history.

According to a press release, “In the run up to the 2025 VIDEO MUSIC AWARDS on CBS on Sept. 7, MTV will air an unprecedented week of 24/7 music videos across MTV2, MTV Live and MTV Classic, both classic and current, in a revival of the brand’s early DNA reimagined for today’s audiences. Past VMA winners and legendary MTV personalities will return to curate and spotlight their seven favorite music videos of all time, offering fans an intimate glimpse into the music videos that shaped them.”

Though no list of participating stars has been released yet, it’s a safe bet that many of the stars who jumpstarted their careers on the channel, like Carson Daly, will make a return. It’s also a safe bet that the video lineup will include the hundreds of iconic videos that are synonymous with the channel, which helped introduce the public to everyone from Madonna to Nirvana to Britney Spears.

But which classic video would you most like to see the channel play?

Can Paramount revive MTV? (https://www.livemint.com/companies/can-mtv-be-cool-again-paramount-s-new-owner-plots-cable-revival/amp-11757248813619.html)


Yes, Paramount, with its new Skydance leadership, plans to revive MTV (https://www.google.com/search?q=Can+Paramount+revive+MTV%3F&oq=Can+Paramount+revive+MTV%3F&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQRRg90gEJNzczNWowajE1qAIMsAIB8QVDrTB-JGEzwvEFQ60wfiRhM8I&sourceid=chrome&ie=UTF-8) by expanding its digital presence, leveraging its music archives, and staging live events, while also focusing on creating new, engaging content to attract younger audiences. The goal is to re-establish MTV as a music tastemaker (https://www.tipranks.com/news/paramount-skydance-plans-to-make-mtv-a-music-tastemaker-again) and connect deeply with fans, rather than relying solely on traditional cable viewership. However, success will depend on creating compelling shows and digital experiences without increasing budgets significantly and adapting to the changing media landscape away from linear TV.

Strategies for Revival
Digital Expansion:
Paramount is looking to transform MTV's online presence and website into a destination for music fans, offering content beyond what is available on platforms like Spotify or YouTube.

Leveraging Archives:
The vast archive of MTV's music interviews and documentaries from the 1980s and 1990s will be utilized to create new content and engage audiences.
Live Events:
Staging live events is another idea being considered to bring back a focus on music and artists.

New, Engaging Content:
The core strategy involves creating new, exciting shows that will attract younger demographics, which have shifted away from the network.

Music-Focused Strategy:
There's a clear intention to restore MTV's role as a music tastemaker and a hub for fans to connect with artists, moving away from its current focus on non-music-related shows like Ridiculousness.

MTV is utter garbage......

They can take thier crap and shove it up thier ass!!!


ITS SICKENING THEY ARE STILL POLLUTING THE AIRWAVES WITH THAT TRASH!!

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In 1992, MTV would air its first successful non-music related show with THE REAL WORLD, a success that would change the channel forever. From Reality Shows, Cartoons like BEAVIS AND BUTTHEAD, and films, this is the story of when MTV turned the music off.


00:00 - INTRO
03:49 - MTV REALITY: The Real World, Road Rules, and The Challenge
24:02 - MTV Animation (From Liquid Television to Beavis and Butthead)
41:02 MTV Films

What were the biggest mistakes (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+1980s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifOOLvID8AR-AF3zl_-xiXVI7MGctg:1759480283866&udm=50&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeoJTKjrFjVxydQWqI2NcOhYPURIv2wPgv_w_sE_0Sc6QogS5TvEDp7UpbJYBVowPixqwW1m3RxusXeC54mlaBumYN3u5pfCqB-oD9qPx3--36jwPvwXF481XLcW0wm9wTFZg8MxVNkucSTVoDxu97yIqWjecv87wfZ07E_JMn8zO1mG5vQ&aep=1&ntc=1&sa=X&ved=2ahUKEwifr7zqzoeQAxX65ckDHbQqNTkQ2J8OegQIEBAE&biw=1600&bih=739&dpr=1) that MTV made with its programming during the 1980s (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+1980s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifOJ2zvevw_D4l_voeppudUQXrB7tQ%3A1759477447568&ei=x37faJu8Iq2LwbkP1IaOiQw&ved=0ahUKEwjbu4KixIeQAxWtRTABHVSDI8EQ4dUDCBA&uact=5&oq=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+1980s%3F&gs_lp=Egxnd3Mtd2l6LXNlcnAiU1doYXQgd2VyZSB0aGUgYmlnZ2VzdCBtaXN0YWtlcyB0aGF0IE1UViBtYWRlIHdpdGggaXRzIHByb2dyYW1taW5nIGR1cmluZyB0aGUgMTk4MHM_SLtpUKwGWJRacAF4AZABAJgB8QOgAa92qgELMC4yNy4yOS43LjK4AQPIAQD4AQGYAiygAp5jqAIUwgIHECMYJxjqAsICDRAjGPAFGCcY6gIYngbCAhAQABgDGLQCGOoCGI8B2AEBwgIQEC4YAxi0AhjqAhiPAdgBAcICBBAjGCfCAgoQABiABBhDGIoFwgIREC4YgAQYsQMY0QMYgwEYxwHCAgsQLhiABBixAxiDAcICCxAAGIAEGLEDGIMBwgIKEC4YgAQYQxiKBcICBRAuGIAEwgIOEC4YgAQYsQMY0QMYxwHCAg4QABiABBixAxiDARiKBcICChAAGIAEGBQYhwLCAgUQABiABMICBhAAGBYYHsICCBAAGBYYChgewgIFECEYoAHCAgUQIRirApgDXvEFgdZ8AwuMCfq6BgYIARABGAqSBwsxLjAuMjIuMTguM6AHnIQEsgcJMi0yMi4xOC4zuAe_YsIHCzItMy4xMi4yNS40yAfvCQ&sclient=gws-wiz-serp)?

What were the biggest mistakes (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+1990s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifPqgSJ3ZTUOSvuSP7dgIN1b_oSCyw:1759480344759&udm=50&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeuYzzFkfneXafNx6OMdA4MQRJc_t_TQjwHYrzlkIauOKj9nSuujpEIbB1x32lFLEvPT3JmO8mWQjm2X3w-eMKXYxLCPpvXIJU9vGA_-1If1VH9uStyQc6SbbCi75JWhEesPnr6Puvh3wkAbwENEfKV6rDzrvFCkcu3YYCAdI2YdWzULG9w&aep=1&ntc=1&sa=X&ved=2ahUKEwjG_sCHz4eQAxVf48kDHSH5Fk0Q2J8OegQIERAE&biw=1600&bih=739&dpr=1) that MTV made with its programming during the 1990s (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+1990s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifOOLvID8AR-AF3zl_-xiXVI7MGctg%3A1759480283866&ei=24nfaN_VNPrLp84PtNXUyQM&ved=0ahUKEwifr7zqzoeQAxX65ckDHbQqNTkQ4dUDCBA&uact=5&oq=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+1990s%3F&gs_lp=Egxnd3Mtd2l6LXNlcnAiU1doYXQgd2VyZSB0aGUgYmlnZ2VzdCBtaXN0YWtlcyB0aGF0IE1UViBtYWRlIHdpdGggaXRzIHByb2dyYW1taW5nIGR1cmluZyB0aGUgMTk5MHM_SOISUMAFWJYJcAF4AJABAJgBwAGgAZAEqgEDMC4zuAEDyAEA-AEBmAIAoAIAmAMAiAYBkgcAoAfqBbIHALgHAMIHAMgHAA&sclient=gws-wiz-serp)?

What were the biggest mistakes (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+2000s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifMpXAX6uAY_gl1uWWlFr-1fDp_HRA:1759480416985&udm=50&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeuYzzFkfneXafNx6OMdA4MQRJc_t_TQjwHYrzlkIauOKj9nSuujpEIbB1x32lFLEvPT3JmO8mWQjm2X3w-eMKXYxLCPpvXIJU9vGA_-1If1VH9uStyQc6SbbCi75JWhEesPnr6Puvh3wkAbwENEfKV6rDzrvFCkcu3YYCAdI2YdWzULG9w&aep=1&ntc=1&sa=X&ved=2ahUKEwjHpfmpz4eQAxWh38kDHbnGK00Q2J8OegQIERAE&biw=1600&bih=739&dpr=1) that MTV made with its programming during the 2000s (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+2000s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifPqgSJ3ZTUOSvuSP7dgIN1b_oSCyw%3A1759480344759&ei=GIrfaMaSLt_Gp84PofLb6AQ&ved=0ahUKEwjG_sCHz4eQAxVf48kDHSH5Fk0Q4dUDCBA&uact=5&oq=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+2000s%3F&gs_lp=Egxnd3Mtd2l6LXNlcnAiU1doYXQgd2VyZSB0aGUgYmlnZ2VzdCBtaXN0YWtlcyB0aGF0IE1UViBtYWRlIHdpdGggaXRzIHByb2dyYW1taW5nIGR1cmluZyB0aGUgMjAwMHM_SL8dUIYHWKERcAF4AJABAJgBvAGgAawIqgEDMC42uAEDyAEA-AEBmAIAoAIAmAMAiAYBkgcAoAf3CLIHALgHAMIHAMgHAA&sclient=gws-wiz-serp)?

What were the biggest mistakes (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+2010s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifPaudXUOif5AHlj4qymk5lSffmHww:1759480512026&udm=50&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeuYzzFkfneXafNx6OMdA4MQRJc_t_TQjwHYrzlkIauOKj9nSuujpEIbB1x32lFLEvPT3JmO8mWQjm2X3w-eMKXYxLCPpvXIJU9vGA_-1If1VH9uStyQc6SbbCi75JWhEesPnr6Puvh3wkAbwENEfKV6rDzrvFCkcu3YYCAdI2YdWzULG9w&aep=1&ntc=1&sa=X&ved=2ahUKEwjKkqLXz4eQAxXk48kDHX9PPD8Q2J8OegQIERAE&biw=1600&bih=739&dpr=1) that MTV made with its programming during the 2010s (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+2010s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifMpXAX6uAY_gl1uWWlFr-1fDp_HRA%3A1759480416985&ei=YIrfaMf1O6G_p84PuY2v6QQ&ved=0ahUKEwjHpfmpz4eQAxWh38kDHbnGK00Q4dUDCBA&uact=5&oq=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+2010s%3F&gs_lp=Egxnd3Mtd2l6LXNlcnAiU1doYXQgd2VyZSB0aGUgYmlnZ2VzdCBtaXN0YWtlcyB0aGF0IE1UViBtYWRlIHdpdGggaXRzIHByb2dyYW1taW5nIGR1cmluZyB0aGUgMjAxMHM_SNkNUABY3QRwAHgAkAEAmAHKAaAB6QKqAQUwLjEuMbgBA8gBAPgBAZgCAKACAJgDAJIHAKAHjQKyBwC4BwDCBwDIBwA&sclient=gws-wiz-serp)?

What were the biggest mistakes (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+2020s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifMb3H9HH3xdeJuyf1HceU79gJO4Xw:1759480577921&udm=50&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeuYzzFkfneXafNx6OMdA4MQRJc_t_TQjwHYrzlkIauOKj9nSuujpEIbB1x32lFLEvPT3JmO8mWQjm2X3w-eMKXYxLCPpvXIJU9vGA_-1If1VH9uStyQc6SbbCi75JWhEesPnr6Puvh3wkAbwENEfKV6rDzrvFCkcu3YYCAdI2YdWzULG9w&aep=1&ntc=1&sa=X&ved=2ahUKEwiqg9j2z4eQAxWgVTABHZIMD7oQ2J8OegQIERAE&biw=1600&bih=739&dpr=1) that MTV made with its programming during the 2020s (https://www.google.com/search?q=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+2020s%3F&sca_esv=64c82b2b08ea075f&sxsrf=AE3TifPaudXUOif5AHlj4qymk5lSffmHww%3A1759480512026&ei=wIrfaMqyAeTHp84P_57x-QM&ved=0ahUKEwjKkqLXz4eQAxXk48kDHX9PPD8Q4dUDCBA&uact=5&oq=What+were+the+biggest+mistakes+that+MTV+made+with+its+programming+during+the+2020s%3F&gs_lp=Egxnd3Mtd2l6LXNlcnAiU1doYXQgd2VyZSB0aGUgYmlnZ2VzdCBtaXN0YWtlcyB0aGF0IE1UViBtYWRlIHdpdGggaXRzIHByb2dyYW1taW5nIGR1cmluZyB0aGUgMjAyMHM_SNQUUMoDWKsIcAF4AJABAJgB_AGgAdEEqgEFMC4yLjG4AQPIAQD4AQGYAgGgAg_CAgcQIxiwAxgnmAMAiAYBkAYBkgcBMaAH6gWyBwC4BwDCBwMyLTHIBwY&sclient=gws-wiz-serp)?

rcJWn6CqprE

MTV was once the voice of an entire generation — a cultural powerhouse that shaped music, youth identity, and brand marketing as we know it. But somewhere along the way, it lost its edge.

In this video, I break down the rise, reign, and fall of MTV, from a rebellious startup for music lovers to a corporate shell of its former self. You’ll learn how MTV’s brand evolved (and devolved), what marketing lessons we can take from its downfall, and why staying relevant means staying connected to your audience.


0:00 Intro
2:46 The Beginning of MTV
5:13 Signature Differentiator
6:31 Brand Grammar
7:56 Defining Moments
10:29 Expanding the Brand
13:35 MTV’s Legacy
15:25 Defining the MTV Brand

MTV CLASSIC is the only good MTV channel left!!

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By the 2000s, MTV had regained a lot of the cultural influence it once had more than a decade earlier. With its music countdown show as a flagship: MTV was able to maintain a strong indetity tied to music, which slowly shifting into producing more reality shows.


00:00 - INTRO
03:25 - Total Request Live
10:07 - The MTV Audience


Reality Comedy

12:58 - The Tom Green Show
14:43 - Jackass
20:03 - Punk’d


Celebrity Reality

24:15 - Cribs
27:54 - The Osbournes


Staged Reality

35:19 - Laguna Beach
42:20 - Conclusion

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The MTV Story. Today, December 31, 2025 (https://www.youtube.com/watch?v=OTKMXSKNi8E), marks the official death (https://www.datalounge.com/thread/36157485-mtv-is-dead-to-me!!!) of the empire that invented modern cool. Paramount Global (https://www.youtube.com/watch?v=_NHhos4atHA) has pulled the plug (https://www.youtube.com/watch?v=OgZFk1TOXmY) on the music channels (https://www.youtube.com/watch?v=RHKIj5sqE70) that defined a generation, from the excess of the 80s to the grunge revolution of the 90s. We explore the rise and fall of the network (https://www.youtube.com/watch?v=VGdX4ZnoEJc) that once dictated the planet's soundtrack, how reality TV like "The Real World" became a cheaper drug than rock and roll, and how the "Video Killed the Radio Star" prophecy finally came full circle. Kindly like and subscribe - it really helps this channel a lot. I do appreciate it!

When they stopped airing 'Headbanger's Ball' in 1993.

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This week, we delve into (https://www.google.com/search?q=Reddit+Headbangers+Ball&sca_esv=931119862e0c8ef0&sxsrf=AE3TifPW410QYU-XCe0MGUkHQ-l40NF32A%3A1767418922986&ei=KqxYaenzO6-KwbkPjaaisQE&ved=0ahUKEwjpsMvI1O6RAxUvRTABHQ2TKBYQ4dUDCBE&uact=5&oq=Reddit+Headbangers+Ball&gs_lp=Egxnd3Mtd2l6LXNlcnAiF1JlZGRpdCBIZWFkYmFuZ2VycyBCYWxsMgYQABgWGB4yBRAAGO8FMggQABiJBRiiBEiYKVAAWNklcAR4AZABAJgBzQGgAbMbqgEGMC4yNS4xuAEDyAEA-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&sclient=gws-wiz-serp) the meteoric rise (https://www.youtube.com/watch?v=vwMMCs-zsx4) and the shocking betrayal (https://tvtropes.org/pmwiki/pmwiki.php/YMMV/HeadbangersBall) of MTV (https://en.wikipedia.org/wiki/Headbangers_Ball)'s Headbangers Ball (https://web.archive.org/web/20061031125301/http://www.jumptheshark.com/h/headbangersball.htm), the show that became an institution for heavy metal fans worldwide. From its humble beginnings in 1987 to its reign as the ultimate source for metal music before the internet age, we explore how Riki Rachtman brought the authentic energy of the Sunset Strip to a global audience. We'll uncover the details of the infamous "cold call" execution that unceremoniously ended the show in 1995, the corporate shift toward grunge (https://www.youtube.com/watch?v=0DS3wf45iiU&pp=ugUEEgJlbg%3D%3D), and the lasting void left by the network's biggest mistake. Kindly like and subscribe - it really helps this channel a lot. I do appreciate it!

TMC why havent you replied to my PM buddy??

Your bot doesnt use your acct all the time,when YOU login you could reply to it :)

1992

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I'm sure many of you have heard by now (https://collider.com/mtv-shut-down-music-channels-only-explained/) that MTV (https://www.youtube.com/watch?v=9cJV0Buo9uY) has officially ceased (https://www.msn.com/en-us/tv/news/mtv-is-still-alive-so-why-does-everyone-think-it-shut-down-last-week/ar-AA1TCZoP?ocid=msedgntp&pc=HCTS&cvid=695c43adebe74ed991106a9709b6f871&ei=17) as of the end of 2025. In my opinion, MTV (https://www.youtube.com/watch?v=kNEcFXRfm7k) died back in the summer of 1992. What do you think (https://variety.com/2026/tv/news/mtv-did-not-shut-down-despite-social-media-posts-1236621840/)? When did MTV die (https://www.msn.com/en-us/video/peopleandplaces/the-rise-of-youtube-and-the-fall-of-mtv/vi-AA1NKe9H?ocid=msedgntp&pc=HCTS&cvid=695c6e61929145e8abbfdfdface81827&ei=12) in your world?

Paramount Skydance hopes to reinvent MTV (https://www.bloomberg.com/news/articles/2026-01-08/paramount-skydance-seeks-strategic-partners-to-help-reinvent-mtv)

Paramount Skydance is actively seeking to revitalize MTV (https://www.google.com/search?q=Paramount+Skydance+hopes+to+reinvent+MTV&sca_esv=325502952459ac64&sxsrf=ANbL-n4qWmpou3scWS1ldkHENT4aKviDYA%3A1768018020477&ei=ZNBhaZ7BHJWQm9cPyIyv2Qk&ved=0ahUKEwieg8SwjICSAxUVyOYEHUjGK5sQ4dUDCBE&uact=5&oq=Paramount+Skydance+hopes+to+reinvent+MTV&gs_lp=Egxnd3Mtd2l6LXNlcnAiKFBhcmFtb3VudCBTa3lkYW5jZSBob3BlcyB0byByZWludmVudCBNVFYyBRAhGKABMgUQIRigAUjDBVAAWJECcAF4AZABAJgBuQGgAbkBqgEDMC4xuAEDyAEA-AEB-AECmAICoAL2AagCFMICBxAjGOoCGCfCAhcQABiABBiKBRiRAhjnBhjqAhi0AtgBAcICFxAuGIAEGIoFGJECGOcGGOoCGLQC2AEBwgIQEAAYAxiPARjqAhi0AtgBAZgDKLoGBggBEAEYAZIHBTEuMC4xoAeQArIHAzItMbgHzgHCBwcyLTEuMC4xyAcngAgB&sclient=gws-wiz-serp) by shifting its focus back to its musical roots and transitioning the brand for a digital-first future.

TeXt0SVP5FY

TV wasn’t just a TV channel — it was the culture.

From music videos that felt like events, to TRL countdowns that ruled our after-school hours, to VMAs that had us running to school the next morning to talk about that performance — MTV shaped how an entire generation experienced music, fashion, and pop culture.

In this deep dive, I’m holding a proper funeral for MTV.

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MTV didn’t just play music — it created modern pop culture. From turning Michael Jackson and Madonna into global icons to defining what young America watched every night, MTV once controlled the cultural monoculture. But just a few decades later, the channel that launched music television stopped playing music entirely.

This video breaks down the real rise and fall of MTV — not the nostalgic version, but the business reality. Why music videos were never profitable, how reality TV quietly saved the network, and why shows like The Real World, Jersey Shore, and eventually Ridiculousness replaced the very thing MTV was built on. We also look at how YouTube, streaming, and the collapse of cable finished what success had already started.

The data tells a different story than the myth. MTV didn’t die because it abandoned music — it died because the monoculture died. And once young viewers left cable, there was no coming back.

i6064FLCnWQ

2nZRwfVy-H0

The rise and fall of MTV - MTV had an enormous influence on pop culture for gen x and millennials in the 80s, 90s and 2000s, who also known as the MTV generation. So how did the a small channel end up dominating cable TV and how did it all come crashing down? And can it make a comeback?

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Discover the untold story of how Michael Jackson’s Billie Jean changed MTV forever and broke the music industry’s biggest barrier. In this deep dive into music history, we explore why MTV initially refused to play one of the biggest songs of all time—and how a dramatic showdown forced the network to rethink everything. From the rise of Thriller to the cultural impact of Michael Jackson’s iconic music videos, this video reveals the truth behind one of the most shocking moments in pop culture.

Learn how Billie Jean dominated the charts, why MTV’s playlist excluded Black artists, and how one decision reshaped the future of music television. If you’re interested in Michael Jackson, MTV history, 1980s music, or viral music video breakthroughs, this is a must-watch.

Watch now to uncover how one song didn’t just make history—it changed it forever.

Chapters:

00:00 - Intro
01:40 - MTV's Hidden Plan
03:41 - The Song That Took Over The World
05:44 - MTV Refuses To Play The Music Video
07:39 - The Call That Changed Everything
09:39 - March 10th 1983, The Night Everything Changed
11:31 - How One Video Broke MTV's Color Barrier