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In 1991, head of Titan Sports Vince McMahon tried to diversify the company's offering by breaking into Pro Bodybuilding and nutritional supplements. The ventures failed, but their legacy lives on.

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The Rise and Fall of the WBF (World Bodybuilding Federation) the ill-fated bodybuilding organisation founded by Vince McMahon that lasted from 1991-1992.

A complete retrospective covering the WBF's foundations in 1990, all the way through to the collapse of the health supplement ICOPRO in 1995. Featuring the likes of Lex Luger, Bret Hart, Lou Ferrigno, Dorian Yates and Dave Meltzer!

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Behind The Titantron
Wrestling Documentary
WBF Why Did it Fail
Vince McMahon Business Failures
World Bodybuilding Federation


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In the early 1990s, Vince McMahon attempted to rival the IFBB and he created the WBF. But it failed miserably. This is the story.