In 1991 Days Inn started to attract new customers with a new slogan and way to gain popularity in a series of commercials. The result? The Rascals 60's hit It's A Beautiful Morning. There has been two commercials with this new slogan that have been found. The first one that was made was really funny with a grandma singing a parody of It's A Beautiful Morning with the following lyrics,
"It's a beautiful morning i'm gonna see my new granddaughter today"
"And she'll smile"
And as the grandma is singing she actually dances with merriment. The second commercial is virtually the same but a family with a kid singing and all the commercials end with the new slogan "It Begins With Us". Though I would've preferred the classic Oh, What A Beautiful Morning from the musical Oklahoma for these commercials rather than It's A Beautiful Morning for these commercials I think Days Inn was trying to regain popularity as a top motel chain in America but these commercials are funny to watch

I think with these commercials Days Inn was trying to attract new customers because when you look at the general picture Days Inn was trying to regain popularity away from top motel chains such as Ramada Inn Travelodge Best Western and La Quinta Inns and today Days Inn is owned by the same company as Ramada Travelodge La Quinta Inn and Howard Johnson yet you don't see many Days Inn commercials today. Still I think it was very clever to use It's A Beautiful Morning as the motel's official song in these commercials

You forget to put the link to the ad Hawk :)

www.youtube.com/watch?v=ZF5T7NWOSNM

Ah man!!