https://www.cynopsis.com/cynopsis-07-10-24-big-brother-goes-all-in-on-ai/#:~:text=CBS%20unveiled%20this%20season's%20theme,and%20on%20demand%20on%20Paramount%2B.

CBS unveiled this season's theme for reality show “Big Brother,” with Artificial Intelligence taking over the House. In a two-night premiere, “Big Brother” kicks off its 26th season on July 17 and 18 at 9p on CBS and will be available to stream live and on demand on Paramount+.

Big Brother stars didn't know they were participating in the creation of deepfake versions of themselves. (https://uk.news.yahoo.com/big-brother-behind-technology-used-023414090.html)