In the 1960's Chesterfield Cigarettes debuted a funny commercial. The commercial begins with two guys fishing in a boat when suddenly the other guy snaps his fingers and the first guy asks "what did you do that for?' and the other guy answers with the finger snap meaning Chesterfield's new true taste and he shows the guy how Chesterfield improved their cigarettes. And then two more guys show up in their fishing boat and then the guys show the other guys how to do the finger snap and soon everyone joins in. This is one of the classic commercials that were really cool for it's time and with cigarette commercials no longer seen today this commercial is a collector's item