https://gazette.com/news/wex/nbc-looks-to-boost-paris-olympics-ratings-with-celebrities-including-snoop-dogg-and-jimmy-fallon/image_32416133-4a8a-5ed3-817f-b3c1cb613d1b.html#:~:text=As%20featured%20on-,NBC%20looks%20to%20boost%20Paris%20Olympics%20ratings%20with%20celebrities%20including,and%20related%20programming%20this%20summer.

NBC looks to boost Paris Olympics ratings with celebrities including Snoop Dogg and Jimmy Fallon. NBCUniversal has plans (https://variety.com/2024/tv/news/nbc-2024-paris-olympics-strategy-snoop-dogg-celebrities-peacock-live-streaming-1235972692/) to build a larger audience for the Paris Olympics with a parade of high-profile celebrities featured in their 7,000 hours of competition coverage and related programming this summer.