https://nypost.com/2024/04/10/sports/wnbas-television-schedule-is-going-all-in-on-caitlin-clark/

The WNBA is leaning heavily into the Caitlin Clark effect with its 2024 television and streaming schedule (https://www.yardbarker.com/wnba/articles/wnba_schedule_release_shows_caitlin_clark_effect_is_real/s1_13132_40220221).

Whoopi Goldberg urges sibling network ESPN to "sweeten" its deal over WNBA rights since Caitlin Clark is poised to generate big ratings (https://deadline.com/2024/04/whoopi-goldberg-caitlin-clark-1235889224/)

On The View, Goldberg pointed out that Clark's new team the Indiana Fever has an entire team payroll of $1.2 million. "That is less than the minimum salary for a single NBA player with a year’s experience," Goldberg said, per Deadline. The women players, Goldberg added, “have the headlines, they have the fans, they have the viewers, when the hell are they going to get paid?” Noting that ESPN and ABC are both part of the “Disney thing,” Goldberg added that ESPN “should have kissed this deal by taking care of all of the WNBA and given them enough money for a bump up because you know you have another deal to make. Sweeten that deal.”