TMC
03-07-2024, 09:17 PM
https://variety.com/2024/tv/news/warner-bros-discovery-trutv-sports-nba-1235933020/
The "zombie" cable channel that has become known in recent years for endless reruns of Impractical Jokers and World's Dumbest will be revamped (https://awfulannouncing.com/tnt-sports/trutv-sports-makeover-alternate-broadcasts-simulcasts.html) with TNT Sports on TruTV starting next Monday, featuring a mix (https://www.reddit.com/r/television/comments/1b93tdq/warner_bros_discovery_adds_weeknight_sports_block/) of live sports, original sports programming and ancillary sports content. "In doing so, Warner no doubt hopes to create new value where there has only been a little," reports Variety's Brian Steinberg. "A new sports schedule would likely draw broader viewership and new ad dollars to the network, and might even spur cable distributors to accord the outlet more value in future carriage contracts. The sports schedule will not consist only of simulcasts of NHL, MLB and NBA matchups that typically turn up on the company’s flagship TBS and TNT cable networks. Warner intends to air new 'alterna-casts' that target different audiences; a new live half-hour 'TNT Sports Update' each evening at 6 p.m.; and a new weekly program based on the social-media driven clip showcase 'House of Highlights.'" ALSO: Impractical Jokers is moving from TruTV to TBS.
The "zombie" cable channel that has become known in recent years for endless reruns of Impractical Jokers and World's Dumbest will be revamped (https://awfulannouncing.com/tnt-sports/trutv-sports-makeover-alternate-broadcasts-simulcasts.html) with TNT Sports on TruTV starting next Monday, featuring a mix (https://www.reddit.com/r/television/comments/1b93tdq/warner_bros_discovery_adds_weeknight_sports_block/) of live sports, original sports programming and ancillary sports content. "In doing so, Warner no doubt hopes to create new value where there has only been a little," reports Variety's Brian Steinberg. "A new sports schedule would likely draw broader viewership and new ad dollars to the network, and might even spur cable distributors to accord the outlet more value in future carriage contracts. The sports schedule will not consist only of simulcasts of NHL, MLB and NBA matchups that typically turn up on the company’s flagship TBS and TNT cable networks. Warner intends to air new 'alterna-casts' that target different audiences; a new live half-hour 'TNT Sports Update' each evening at 6 p.m.; and a new weekly program based on the social-media driven clip showcase 'House of Highlights.'" ALSO: Impractical Jokers is moving from TruTV to TBS.