On Valentine's Day 1998 Hershey's decided to create chocolate hearts to add to their Pot Of Gold line and to honor it's debut Hershey's made their first commercial for these hearts. The commercials show the chocolate hearts while animated cupids write sweet messages to put into the hearts then the commercial ends with the jingle "Hershey's Pot Of Gold" There were two styles of Hershey's Pot Of Gold chocolate hearts one being red and the other having a burgundy velvet background with a matching ribbon. Hershey's Pot Of Gold was made I think to share competition with Whitman's and Russell Stover chocolates and Hershey's Pot Of Gold still exists today but the Valentine's hearts are no longer made. I remember my mom getting a Hershey's Pot Of Gold heart for Valentine's Day and she was amazed with the chocolates in it and she thought Hershey's did a really great job with their Pot Of Gold line