TMC
02-08-2024, 09:21 PM
6PbmhTmV0vQ
Imagine spending $10 million to run 4 different ads at the Super Bowl, and by the end of the campaign, people not only hate all the ads, but are left more confused than they were before as to what you actually do. Well, Accenture had a bold strategy at Super Bowl XXXV to let the world know that they changed their name... and safe to say, it backfired spectacularly.
Imagine spending $10 million to run 4 different ads at the Super Bowl, and by the end of the campaign, people not only hate all the ads, but are left more confused than they were before as to what you actually do. Well, Accenture had a bold strategy at Super Bowl XXXV to let the world know that they changed their name... and safe to say, it backfired spectacularly.