https://www.wsj.com/sports/football/super-bowl-chiefs-49ers-f3c296e9?mod=e2tw
But the chief storyline is likely to be Taylor Swift and Travis Kelce's romance. The Chiefs victory over the Baltimore Ravens Sunday "means an extended season arc for the nation's other top entertainment juggernaut: the courtship of Chiefs tight end Travis Kelce and the pop superstar Taylor Swift," says Jason Gay.
Taylor Swift is the best thing to happen to NFL (https://awfulannouncing.com/nfl/taylor-swift-is-the-best-thing-to-happen-to-the-nfl-in-years.html#:~:text=Sunday's%20Super%20Bowl%20between%20Kansas,and%20beauty%20products%20this%20year.)
Sunday's Super Bowl between Kansas City and San Francisco is projected to be the most-viewed in NFL history thanks to Swift's added fandom (https://www.google.com/search?q=+Taylor+Swift+is+the+best+thing+to+happen+to+NFL+&sca_esv=19a5a2948ddb5a22&sxsrf=ACQVn081HIP7QiLISGUXEnhuDeA56DmBuQ%3A1707561382391&ei=plHHZde6F4mxqtsPhdaigAk&ved=0ahUKEwjXpYTtyaCEAxWJmGoFHQWrCJAQ4dUDCBE&uact=5&oq=+Taylor+Swift+is+the+best+thing+to+happen+to+NFL+&gs_lp=Egxnd3Mtd2l6LXNlcnAiMSBUYXlsb3IgU3dpZnQgaXMgdGhlIGJlc3QgdGhpbmcgdG8gaGFwcGVuIHRvIE5GTCAyBRAhGKABMgUQIRigATIFECEYoAEyBRAhGKABMgUQIRirAkjhDVCtCVitCXABeACQAQCYAc0BoAHNAaoBAzItMbgBA8gBAPgBAfgBAqgCFMICBxAjGOoCGCfCAhYQABgDGI8BGOUCGOoCGLQCGIwD2AEBwgIWEC4YAxiPARjlAhjqAhi0AhiMA9gBAeIDBBgAIEG6BgYIARABGAs&sclient=gws-wiz-serp#ip=1). The so-called Swift Effect is so profound that Super Bowl ad space will be more prominently filled with ads for women-centric content like health and beauty products this year.
Taylor Swift was shown for seven seconds during Fox’s Super Bowl LIX broadcast (https://awfulannouncing.com/nfl/taylor-swift-shown-super-bowl-broadcast.html)
With the Kansas City Chiefs and Swift's boyfriend Travis Kelce getting blown out on Sunday, Fox only showed Swift once during the entire game.