Foggy
12-02-2023, 02:34 PM
I'm sure we have all had a holiday to remember!
Feel good to share yours.
Here is a commercial from Chevrolet
that should put tears to you eyes.
This can happen to any of us.
__________
A Holiday to Remember | Chevrolet (5:26 long)
https://www.youtube.com/watch?v=xnZGEUA4oBk
___________________________
Here is a little backstory behind the commercial:
Chevy's emotional holiday ad features a grandmother with Alzheimer's engaging in reminiscence therapy. Here's how it works.
Kaitlin Reilly
Thu, November 30, 2023 at 4:09 PM EST
Get your tissues out: Chevy’s new Christmas commercial is here, and it might make you weep. It will certainly teach you a bit about a therapy that may help patients with Alzheimer’s disease and other conditions associated with dementia.
The commercial, which was created with assistance from the Alzheimer’s Association, focuses on an elderly woman suffering from the disease. In it, her granddaughter takes her on a jaunt in a 1972 Chevy Suburban, revisiting places from her youth as they listen to John Denver on an 8-track tape. As a result, the grandmother is able to recall some aspects of her life that initially had seemed lost.
It's not just a sweet holiday story, though. As the company worked on the ad with the Alzheimer's Association, they “talked a lot about reminiscence therapy,” Steve Majoros, Chevrolet's head of marketing, told Ad Age.
(...)
https://www.yahoo.com/lifestyle/chevys-emotional-holiday-ad-features-210921267.html
Feel good to share yours.
Here is a commercial from Chevrolet
that should put tears to you eyes.
This can happen to any of us.
__________
A Holiday to Remember | Chevrolet (5:26 long)
https://www.youtube.com/watch?v=xnZGEUA4oBk
___________________________
Here is a little backstory behind the commercial:
Chevy's emotional holiday ad features a grandmother with Alzheimer's engaging in reminiscence therapy. Here's how it works.
Kaitlin Reilly
Thu, November 30, 2023 at 4:09 PM EST
Get your tissues out: Chevy’s new Christmas commercial is here, and it might make you weep. It will certainly teach you a bit about a therapy that may help patients with Alzheimer’s disease and other conditions associated with dementia.
The commercial, which was created with assistance from the Alzheimer’s Association, focuses on an elderly woman suffering from the disease. In it, her granddaughter takes her on a jaunt in a 1972 Chevy Suburban, revisiting places from her youth as they listen to John Denver on an 8-track tape. As a result, the grandmother is able to recall some aspects of her life that initially had seemed lost.
It's not just a sweet holiday story, though. As the company worked on the ad with the Alzheimer's Association, they “talked a lot about reminiscence therapy,” Steve Majoros, Chevrolet's head of marketing, told Ad Age.
(...)
https://www.yahoo.com/lifestyle/chevys-emotional-holiday-ad-features-210921267.html