TMC
11-30-2023, 10:50 PM
https://www.hollywoodreporter.com/movies/movie-news/oscars-2024-airs-hour-earlier-abbott-elementary-1235702215/
The 96th Academy Awards on March 10, 2024 will start earlier than any previous edition, at 4 p.m. PT/7 p.m. ET. The change in scheduling is aimed at ensuring the Jimmy Kimmel-hosted ceremony ends in primetime, before 11 p.m. on the East Coast. The change also puts it in line with the Super Bowl kickoff time of 3:30 p.m. PT/6:30 p.m. ET. With the ceremony scheduled to run 3-1/2 hours and end at 10:30 p.m. ET, ABC has scheduled an episode of Abbott Elementary to follow the ceremony in hopes of boosting the Quinta Brunson comedy's viewership. According to The Hollywood Reporter's Scott Feinberg, "the decision was driven by a desire to ensure that the show wraps within primetime hours on the East Coast. In years past, there has been a dropoff in viewership as the evening progressed, particularly on the earlier coast, given that most people have to get up for work the following morning." A decade ago, the Oscars started at 5:30 p.m. PT/8:30 p.m. ET (https://en.wikipedia.org/wiki/86th_Academy_Awards). In the late 1970s and early 1980s, the Oscars began as late as 7 p.m. PT/10 p.m. ET (https://en.wikipedia.org/wiki/53rd_Academy_Awards).
The 96th Academy Awards on March 10, 2024 will start earlier than any previous edition, at 4 p.m. PT/7 p.m. ET. The change in scheduling is aimed at ensuring the Jimmy Kimmel-hosted ceremony ends in primetime, before 11 p.m. on the East Coast. The change also puts it in line with the Super Bowl kickoff time of 3:30 p.m. PT/6:30 p.m. ET. With the ceremony scheduled to run 3-1/2 hours and end at 10:30 p.m. ET, ABC has scheduled an episode of Abbott Elementary to follow the ceremony in hopes of boosting the Quinta Brunson comedy's viewership. According to The Hollywood Reporter's Scott Feinberg, "the decision was driven by a desire to ensure that the show wraps within primetime hours on the East Coast. In years past, there has been a dropoff in viewership as the evening progressed, particularly on the earlier coast, given that most people have to get up for work the following morning." A decade ago, the Oscars started at 5:30 p.m. PT/8:30 p.m. ET (https://en.wikipedia.org/wiki/86th_Academy_Awards). In the late 1970s and early 1980s, the Oscars began as late as 7 p.m. PT/10 p.m. ET (https://en.wikipedia.org/wiki/53rd_Academy_Awards).