Yong Fang
09-22-2023, 10:33 AM
I like Facebook and use it everyday, and I notice a lot of advertisements from various fast food places offering new menu items for sale. It seems that they come up with new items almost weekly.
Sort of my problem with this is that it is well known that in a restaurant the more items it has, the lower the quality of the items served. A restaurant tends to be better if it makes twenty items and not fifty. Then the local store has to teach their staff, their poorly paid staff who constantly quit, how to make the new item.
Second, fast food places make items that goes against their general theme. Taco Bell for instance. Taco Bell sells chicken wings now. Everyone sells chicken wings so why go there? Arby’s the roast beef restaurant now sells fish sandwiches and “boneless” wings. Again, why would anyone go to a roast beef place and buy a fish sandwich?
With all these new items, fast food menus read like encyclopedias. I went into a Taco Bell after sometime, and the menu was just daunting. I sort of walked away not knowing what I wanted.
I wish there could be famous fast food places like this but with a simple menu. For Taco Bell, a 1975 Taco Bell with ten items, soda and that’s it. Problem is that people will go in there and complain that this or that is not on the menu and then it will be added and then after a time the menu is back to being encyclopedia sized.
I think it would be interesting to go to a corporate fast food test kitchen and see how the process works to thinking, creating and putting a new item in the marketplace. I have read that most of these guys who design new items have a Masters Degree in food science. I would think it would be a couple of potheads in a kitchen making up crazy stuff. No, it’s a science.
But fast food needs to take a break from all the new items. Sell what you have and stay with the theme of your restaurant.
Sort of my problem with this is that it is well known that in a restaurant the more items it has, the lower the quality of the items served. A restaurant tends to be better if it makes twenty items and not fifty. Then the local store has to teach their staff, their poorly paid staff who constantly quit, how to make the new item.
Second, fast food places make items that goes against their general theme. Taco Bell for instance. Taco Bell sells chicken wings now. Everyone sells chicken wings so why go there? Arby’s the roast beef restaurant now sells fish sandwiches and “boneless” wings. Again, why would anyone go to a roast beef place and buy a fish sandwich?
With all these new items, fast food menus read like encyclopedias. I went into a Taco Bell after sometime, and the menu was just daunting. I sort of walked away not knowing what I wanted.
I wish there could be famous fast food places like this but with a simple menu. For Taco Bell, a 1975 Taco Bell with ten items, soda and that’s it. Problem is that people will go in there and complain that this or that is not on the menu and then it will be added and then after a time the menu is back to being encyclopedia sized.
I think it would be interesting to go to a corporate fast food test kitchen and see how the process works to thinking, creating and putting a new item in the marketplace. I have read that most of these guys who design new items have a Masters Degree in food science. I would think it would be a couple of potheads in a kitchen making up crazy stuff. No, it’s a science.
But fast food needs to take a break from all the new items. Sell what you have and stay with the theme of your restaurant.