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Madonna wrote on her Instagram:

"34 years ago I made a commercial with Pepsi to celebrate the release of my song Like a Prayer. The commercial was immediately canceled when I refused to change any scenes in the video where I was kissing a black saint or burning crosses.

So began my illustrious career as an artist refusing to compromise my artistic integrity. Thank you @pepsi for finally realizing the genius of our collaboration. Artists are here to disturb the peace."

https://www.instagram.com/p/CxHaAy5OjKm/

Interesting that it was cancelled based on the music video. The Saint kissing and cross burning wasn’t depicted in the commercial.

I think you meant to put 'Like a Prayer' instead of 'Like a Virgin' in the thread title. I fixed it for you.

Pepsi uploaded a shortened version. The full original version is over two minutes.

Madonna’s two-minute, Joe Pytka-directed Pepsi commercial — a decidedly wholesome affair titled “Make a Wish,” depicting the pop singer watching old home movies and revisiting her childhood — was actually seen by an estimated 250 million people in more than 40 countries before Pepsi pulled it. It premiered during the telecast of music’s biggest awards show, the Grammys, on Feb. 22, 1989, and it aired a week later during television’s most popular sitcom of the era, The Cosby Show.

https://www.yahoo.com/lifestyle/madonnas-banned-pepsi-commercial-airs-34-years-later-181947436.html

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Sadly the PC stuff had already started by then......

But the cancellation made Madonna's song, video and even Pepsi sales soar.
Its definitely was controversial for Madonna to kiss a saint statue in church. He was black which had racial issues with people and the cross burning was a troll by Madonna. It all worked brilliantly.