https://tvline.com/ratings/broadcast-tv-cable-viewing-usage-low-july-2023-streaming-high-1235028460/#:~:text=According%20to%20Nielsen's%20latest%20%E2%80%9CThe,time%20low%20for%20linear%20TV.

According to Nielsen's latest “The Gauge” report, streaming accounted for 38.7% of TV viewing during the month of July, up 2.9% to mark a high. Broadcast and cable viewing, meanwhile, combined for 49.6%, an all-time low for linear TV.

https://tvline.com/ratings/broadcast-tv-cable-viewing-usage-low-july-2023-streaming-high-1235028460/#:~:text=According%20to%20Nielsen's%20latest%20%E2%80%9CThe,time%20low%20for%20linear%20TV.

According to Nielsen's latest “The Gauge” report, streaming accounted for 38.7% of TV viewing during the month of July, up 2.9% to mark a high. Broadcast and cable viewing, meanwhile, combined for 49.6%, an all-time low for linear TV.

The numbers suggest cable companies are going to be under increasing pressure to bring to the consumer skinny bundles that have enough product to keep the consumer interested but at a much lower price point. The basic cable product will look more like Sling Orange and Blue, and this has to happen as soon as possible. Younger people are not signing up, older people are looking to get out from under the ridiculous cost for product that they don't use. The days of RSN's and things like ESPN being subsidized by people with zero interest is coming to an end.