If you grew up in the 80's-90's you probably idolized MC Hammer just because he was featured in British Knights commercials and just because you saw these commercials made you buy British Knights sneakers like MC Hammer wore. At the time his second album Hammer Please Don't Hurt 'Em was a bestselling rap album MC Hammer became British Knights spokesman and at the time his song Here Comes The Hammer was a smash hit he appeared in his second commercial for British Knights promoting their new sneakers. The commercial starts with kids dancing to Here Comes The Hammer with MC Hammer and features MC Hammer's greatest dancing moves. British Knights sure was smart to have MC Hammer be their spokesman and that's probably why the sneakers sold huge